Category Development Lead

Job Description

Education Qualification: Graduate + MBA (full time)

Knowledge & Experience:

• 6 - 8+ years of experience in Sales, Network Management & Expansion
• Modern Trade Experience / Exposure
• Trade Marketing Experience / Exposure
  
  

Be the lead for all channel development initiatives for the Modern Trade Channel thereby ensuring achievement of Channel Objectives.

Sales Processes and Strategy

• Measure Channel performance and recommend remedial actions share gain strategy along with Brand teams, KAMs & Sales Teams
• Manage stakeholders - brand team, sales team, KAM team, supply chain team, demand planning team and finance team to drive overall business strategies
• Develop and drive Open Format Outlet strategy
• Manage various planned activities and ensure compliance to marketing budget and schedule
• Evaluate performance of point of sale activities to recommend improvements
• Drive Technology initiatives for the channel
• Streamline current processes and ensure error free transactions
  
  

Demand Planning & Facilitating Promo Planning

• Robust Forecasting process based on inputs and constraints
• Engage with Supply Chain to ensure stock availability adherence to plan
  
  

Merchandising

• Steer the discussion for in-store execution strategies with brand teams and plan annual activity calendar
• Partner with In-Store Merchandising team to drive in-store strategy and activities planned
  
  

Experience - FMCG / Telecom / Paints

Education Qualification: Graduate + MBA (full time)

Knowledge & Experience:

• 6 - 8+ years of experience in Sales, Network Management & Expansion
• Modern Trade Experience / Exposure
• Trade Marketing Experience / Exposure
  
  

Skills & Attitude

• Ability to influence and implement channel strategies to achieve organization s long-term objectives.
• Ability to work under pressure and motivate
• Highly Motivated, with positive attitude
• Specific Competencies/Skills Required :
• Good communication Skills & Analytical Ability
• Stakeholder Management
• Understanding of sales systems and processes
• Strong understanding of IT sales systems.