Campaign Strategist - Manager

About the Role

We are looking for a highly strategic and creative Campaign Strategist Manager to join our growing team. The ideal candidate will be responsible for transforming client objectives into impactful marketing solutions by developing innovative campaign strategies, influencer-led concepts, and integrated brand experiences.

Key Responsibilities

Strategic Campaign Development

Develop comprehensive marketing strategies based on client objectives, target audience insights, brand positioning, and market trends. Create innovative campaign approaches that effectively leverage influencer marketing, branded content, and digital platforms.

Client Brief Analysis & Solution Design

Interpret and evaluate client briefs to identify business objectives, communication challenges, and growth opportunities. Translate these insights into customized marketing solutions that align with client expectations and brand goals.

Creative Conceptualization

Lead the ideation process for influencer marketing campaigns by developing creative themes, content frameworks, campaign narratives, and audience engagement strategies. Ensure all concepts are culturally relevant, innovative, and aligned with current digital trends.

Influencer & Platform Strategy

Recommend suitable influencer categories, creator profiles, content formats, and platform combinations based on campaign objectives, audience behavior, and industry insights. Design creator-led approaches that maximize brand visibility and engagement.

Proposal & Pitch Development

Create high-quality strategic presentations, campaign proposals, and pitch decks for prospective and existing clients. Present campaign concepts with clear rationale, expected outcomes, and value propositions

Continuously monitor industry trends, competitor activities, emerging creator trends, platform innovations, and consumer behavior patterns to identify new opportunities and strengthen campaign recommendations.

Required Qualifications

* 4-5 years of relevant experience in Brand Solutions, Creative Strategy, Media Planning, Advertising, Influencer Marketing, Integrated Marketing, or Digital Marketing agencies.

* Demonstrated experience in developing strategic marketing solutions and campaign frameworks for brands across multiple industries.

* Strong understanding of the digital marketing ecosystem, including influencer marketing, social media marketing, content marketing, paid media, consumer journeys, and integrated campaign planning.

* Experience collaborating with cross-functional teams including account management, business development, content, creative, media, and operations teams.

* Prior experience in advertising agencies, influencer marketing agencies, media agencies, creative agencies, or integrated marketing firms is highly preferred.

Why Work With Us

Flexible Work Culture
We focus on outcomes, not rigid rules. You'll have the autonomy to manage your work, with a culture built on trust and accountability.

Health & Accident Insurance
Your wellbeing matters to us. We provide comprehensive health and accident coverage to support you when it counts.

Complimentary Meals
Breakfast, lunch, and snacks are on us-so you can stay focused and energized throughout the day.

Sports & Outdoor Activities
From cricket matches to badminton games and monthly hikes, we keep things active with at least two sports events every month.

Upskill with Us
Get access to learning platforms like Udemy and mentorship to continuously build your marketing and growth skillset.

Performance Gets Rewarded
We recognize and reward great work through regular incentives, quarterly and annual awards, and ongoing appreciation.

Working Days:

Monday to Friday (Onsite) + Saturday Half Day (WFH)

Location:

Bommanahalli, Bangalore.