Campaign Specialist

Company Description

Studio Mosaic is an award-winning, growth-oriented mobile app marketing agency that helps appreneurs

& enterprises launch and promote their mobile apps worldwide. We specialize in user acquisition and

revenue generation for app-based businesses and have worked with over 600 clients on over 850+ app

projects till date.

Having consistently been recognized as one of the best app marketing agencies in the world, by

Clutch.co, BusinessofApps and others, Studio Mosaic has become the preferred partner for mobile app

businesses that want to achieve growth through an ethical and data-driven approach.

Some of our clients include - Aditya Birla Capital, Healthify, Sony, Yatra, 3M, HCL along with many other

international apps.

Know more about us at www.studiomosaicapps.com/

Role Description

We are looking for bright, intelligent & upbeat individuals who would love the excitement of a start-up

environment. We require a Campaign Specialist who will be a marketing specialist with 1-6 years

advertising experience in running app install (CPI) campaigns on Google & Meta Ads. You will be

responsible for advertising on mobile app marketing channels with focus on Google & Meta Ads while

optimizing campaigns to achieve the target return on investment (ROI) and return on ad spends (ROAS).

Key Roles & Responsibilities

● Plan, execute & scale user acquisition campaigns (app installs) across UA channels with specific focus

on Google & Meta Ads

● Manage and optimize campaigns across Google App Campaigns, Search, Display, and Meta app

install campaigns

● Analyze campaigns and post-install user behaviour through third party attribution and analytics

tools such as Appsflyer, Adjust, Amplitude, Firebase etc.

● Make analytics and data driven decisions to optimize campaigns to achieve client objectives (In-app

engagement, ROAS, LTV etc.)

● Run multiple A/B and/or Multivariate tests on campaigns and monitor and track the results of the

same

● Maintain internal campaign dashboards to track daily performance

● Share weekly performance reports with all clients along with analysis of past performance and

strategy going forward

● Work with the respective account managers on overall account strategy

● Frequently communicate with clients to share updates and discuss strategy

Qualifications

• Strong skills in Campaign Management and delivering successful Campaigns
• Excellent Communication abilities for client interaction, reporting, and stakeholder management
• Proficient in Analytical Skills to interpret campaign performance data and derive insights
• Project Management capabilities to handle multiple campaigns and meet deadlines
• Detail-oriented and highly organized with a results-driven mindset
• Familiarity with digital marketing tools and techniques is an advantage
• Bachelor's degree in Marketing, Business, or a related field