Campaign Specialist

Essential Skills

• Hands-on experience with lifecycle marketing platforms (Braze)

• Experience executing campaigns using templates or modular content systems

• Knowledge of QA and testing processes, including Litmus and cross-device/inbox validation

• Experience setting up A/B tests and experiments

• Basic HTML/CSS knowledge

Key Responsibilities

• Configure and launch campaigns across Email, SMS, Push, In-App, and Hardware Notifications

• Build and deploy messages using modular templates and approved content components

• Execute campaign setups, including audience selection, scheduling, and message configuration

• Configure and launch triggered campaigns/canvases based on predefined requirements

• Perform end-to-end QA, inbox rendering, and cross-device testing using tools such as Litmus

• Set up A/B tests, control groups, and experiments