Campaign Ops_Digital Banking_0819_1288_1100804

Digital Marketing

• A Person would be responsible for developing campaigns on Adobe Campaign classic/In- House campaign tool on a timely basis with precision.
• Should be able to coordinate with Campaign Managers/Product on queries raised by them.
• Should play a role of Team player with good communication skills & should be able to work under pressure.
• Design, develop and execute complex rules using Adobe Campaign Classic tool.
• Manage extensive campaign quality assurance processes prior to campaign execution.
• Support communications in production monitor existing communications, troubleshoot campaign and technical issues, make modifications to existing communications and ensure communications are being executed correctly.
• Manage communication status reporting define standard delivery reports, and create new adhoc campaign using available tools (e.g. Java Scripting for Adobe Campaign Classic).
• Analyze key campaign performance metrics and recommend ways to optimize campaign design.

• Graduate /Post Graduate/MBA/BE with Adobe Campaign Classic Experience with minimum 1 years, Banking Experience would be an advantage.
• Well versed with Adobe Campaign Classic, SQL queries, Java Scripting for Adobe Campaigns, macros, excels functions, etc. is a must.
• Problem solving attitude
• Analytical skills & ability to quickly understand / anticipate the business requirement and outline the business benefit
• Apply data program techniques and procedures.