Campaign Operations Specialist

Campaign Management

• Manage and maintain the global email marketing calendar.
• Schedule, execute, and track all campaigns in line with marketing plans.
• Coordinate with demand and customer marketing teams for campaign alignment.
• Gather requirements, content, and assets from stakeholders.

Campaign Creation and Execution

• Set up and execute email campaigns using SFDC and Marketo.
• Ensure all campaign assets align with brand guidelines.
• Conduct comprehensive QA testing to ensure emails render properly across devices.

Cross-Functional Collaboration

• Collaborate with demand marketing for lead-gen and customer marketing for retention campaigns.
• Ensure consistency in messaging and execution timelines.
• Provide performance insights to inform future strategy.

Campaign Tracking and Optimization

• Implement campaign tracking (UTM, SFDC integration).
• Analyze post-campaign data (conversion, performance).
• Continuously test and optimize subject lines, content, and timing.

Tools and Systems Management

• Utilize Marketo, SFDC, and other martech tools for campaign automation and reporting.
• Ensure smooth integration across platforms in collaboration with technical teams.
• Stay updated with emerging martech tools and best practices.

Skills & Qualifications

Experience

• 35 years in marketing operations, ideally in a SaaS or B2B setting.
• Proven experience with end-to-end email campaign execution.

Technical Skills

• Strong expertise in SFDC and Marketo.
• Familiarity with HTML/CSS and email rendering best practices (a plus).
• Understanding of email marketing, A/B testing, and campaign optimization.

Collaboration & Communication

• Excellent verbal and written communication across teams/time zones (India/US).
• Ability to multitask and work independently in fast-paced environments.

Analytical Skills

• Skilled in analyzing campaign metrics like open rates, CTRs, and conversions.
• Ability to refine strategies based on data insights.

Preferred

• Experience with global cross-functional teams.
• Understanding of customer segmentation and targeting.