Maintain and execute email marketing calendar for clients assigned, including ideation and concept campaigns, building or getting emails &/or Landing pages built, segmenting lists, deploying campaigns, and reporting results.
Diligently the following checklist to ensure the campaigns are delivered right and are result-driven concept, code (html/css), and test email templates for campaigns using email on acid.
Create, execute and analyze A/B test plans to improve email campaign performance and conversion rates including all metrics.
Develop or get developed corresponding landing pages for campaigns and thoroughly test them before deploying or passing them to clients.
Measure and report on email campaign and A/B test plan performance and manage ongoing reporting for launched campaigns and work on aligning each campaign performance to the email marketing objective for each client.
Assist in marketing automation campaigns, retargeting ads, list clearing, and more aspects of digital marketing.
Collaborate with production teams to design and develop new assets for each touchpoint of the customer journey evaluate and improve the process of understanding the need of each client in order to deliver a delightful experience.
Skills Required
At least 1+ years of experience setting up campaigns for digital or email marketing
1+ years of experience to build or get emails/landing pages built from team that delivers results and meets clients expectations
Worked on at least few of diy esps (like mailchimp, campaign Monitor, icontact) and one or two enterprise esps like salesforce marketing cloud, marketo, eloqua, etc in setting up campaigns and creating segmentations, dynamic content and reports
A technology savvy or minded marketer with exposure and capability of problem solving and data analysis
Good, standards-based html and css skills Exposure on setting automation and campaigns for known ESPs
Should be able to work in photoshop & dreamweaver
Responsible self-starter, innovative thinker, analytic, detail oriented; comfortable in a metrics-driven business environment
