Campaign Manager

Job purpose:

CRM & Campaign Operations will be responsible for end‑to‑end execution of multi-channel campaigns across WhatsApp, Push Notifications, In-App, RCS, and future channels as introduced. The role requires hands-on expertise in campaign setup, creative coordination, journey design, customer segmentation, QA checks, and performance monitoring. This person ensures high-quality and timely campaign execution aligned with CRM strategy and business objectives.

Key Responsibilities:

Campaign Execution and Configuration

• End-to-end setup and deployment of campaigns on CRM tools (Capillary or similar platforms).

• Configure WhatsApp, Push, In-App, RCS campaigns with complete accuracy.

• Create segments, set rules, design workflows, and apply logic for campaign personalization.

• Maintain campaign calendars and ensure timely delivery of all communications.

• Perform QA across copy, creatives, links, tracking, targeting, and final deployment.

Creative Management

• Coordinate with creative teams/agencies for required assets.

• Prepare clear creative briefs based on campaign objectives and audience segments.

• Track creative turnaround time and manage approvals

Strategy Support & Journey Design

• Execution & design customer journeys, lifecycle flows, and automated campaigns.

• Support segmentation strategy, cohort design, and personalization logic.

• Suggest improvements in campaign formats, messaging, timing, and frequency.

• Working with the CRM leads to translate business goals into actionable campaigns.

Performance Monitoring & Reporting

• Track campaign KPIs such as delivery rate, open rate, CTR, conversions, opt‑outs.

• Prepare daily/weekly/monthly performance dashboards.

• Identify issues, drop-offs, and opportunities for improving performance.

• Collaborate with analytics teams when needed for deeper insights.

Cross-functional Collaboration

• Work closely with product, tech, creative, sales, and external partners.

• Ensure smooth execution of CRM initiatives across all teams.

• Coordinate with CRM tool partners for technical issues and enhancements.

Key Skills & requirements:

• 1+ years of experience in CRM, Loyalty, Campaign Operations, or Marketing Automation.

• Hands-on experience with CRM platforms such as Capillary, CleverTap, MoEngage, Web Engage, Salesforce Marketing Cloud, etc.

• Experience managing multi-channel campaigns (WA, Push, In-App, RCS).

• Exposure to customer journeys, lifecycle marketing, and segmentation.

• Strong understanding of CRM, loyalty programs, and digital marketing fundamentals.

• Good knowledge of campaign logic, user flows, and automation triggers.

• Excellent coordination and communication skills.

• Strong attention to detail with zero-tolerance for campaign errors.

• Analytical mindset with ability to read dashboards and derive insights

• Experience in B2C or consumer-facing industries.

• Knowledge of basic SQL, UTM tracking, GA or attribution will be an added advantage.