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LX Medical

Campaign Manager

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  • Posted 18 days ago
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Job Description

About LXME:

LXME is India's first financial platform curated exclusively for women. We are on a mission to empower millions of women to take control of their financial futures. Backed by factual insights, expert advice, and a vibrant community, LXME makes investing, saving, budgeting, and spending easy and accessible. Join a high-growth fintech startup that's revolutionizing how women engage with money — a platform built by women, for women.

About the Role:

  • Plan, execute, and optimize user acquisition and retention campaigns across MoEngage, Meta Ads Manager and Google Ads
  • Create and manage lifecycle journeys including onboarding, activation, retention, win-back, and engagement campaigns.
  • Build audience cohorts, segmentation logic, funnels, and event-based automation in MoEngage.
  • Execute performance marketing campaigns across Meta and Google for app installs, leads, conversions, and remarketing.
  • Monitor campaign KPIs including CPI, CAC, ROAS, retention, CTR, CVR, and engagement metrics.
  • Coordinate with product, tech, analytics, and design teams for campaign execution and tracking implementation.
  • Conduct A/B testing for creatives, copies, audience targeting, landing pages, and communication journeys.
  • Analyze campaign performance and provide actionable insights for scale and optimization.
  • Ensure accurate tracking, attribution, and reporting across platforms.

Requirements

  • 2–5 years of experience in Growth Marketing, CRM Marketing, or Performance Marketing.
  • Hands-on execution experience on:
  • MoEngage
  • Meta Ads Manager
  • Google Ads
  • Strong understanding of:
  • User acquisition funnels
  • Retention and engagement strategies
  • Attribution and analytics
  • Prior experience in fintech, consumer tech, or app-first businesses is a plus.

Preferred Skills

  • Knowledge of attribution platforms like AppsFlyer
  • Familiarity with push notifications, WhatsApp, email, and in-app communication strategies
  • Understanding of cohort analysis and growth experimentation
  • Experience working with app events, SDK tracking, and marketing automation

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About Company

Job ID: 148088385

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