Campaign Manager

Job Title: Performance Marketing Manager

Location: 91 Springboard, B1/H3, MOHAN CO-OPERATIVE, Mathura Rd, Industrial Area, BLOCK B, New Delhi, Delhi 110044

Employment Type: Full-time

Industry: Digital Marketing Agency

Job Description:

As a Performance Marketing Manager, you will drive and optimize performance-based marketing campaigns across multiple digital channels. You will plan, implement, and manage campaigns to maximize ROI, lead generation, and brand visibility. Working within a dynamic team, you will help grow the client's business through effective data-driven strategies and analysis.

Key Responsibilities:

Campaign Strategy & Management: Develop, execute, and manage performance marketing campaigns across digital channels (Google Ads, Facebook, Instagram, LinkedIn, etc.).

Optimization: Continuously optimize campaigns by monitoring key metrics such as CPC, CPA, ROAS, CTR, and conversion rates. Adjust tactics for improved performance.

Paid Media: Oversee paid search, social, display, and programmatic campaigns to drive growth and engagement.

A/B Testing: Design, execute, and analyze A/B and multivariate tests to optimize campaign performance.

Budget Management: Plan, allocate, and manage budgets for digital marketing campaigns to maximize returns.

Analytics & Reporting: Track and report on campaign performance, delivering actionable insights using Google Analytics, Ad Manager, or other relevant tools.

Collaboration: Work closely with creative teams, content developers, and other departments to ensure cohesive strategies across all marketing efforts.

Client Management: Maintain and enhance client relationships by providing regular updates, performance reports, and strategic recommendations.

Required Skills:

Experience: Minimum 4-5 years of experience in performance marketing, with a proven track record of successful digital campaigns.

Technical Expertise: Strong understanding of Google Ads, Facebook Ads, programmatic buying, and other key performance marketing tools.

Data-Driven: Ability to analyze data, identify trends, and make data-informed decisions to improve campaign performance.

Problem-Solving: Excellent analytical skills with a knack for problem-solving and creative thinking.

Communication: Strong written and verbal communication skills; comfortable with client-facing communication and presenting reports.

Adaptability: Ability to stay updated with digital marketing trends and adapt strategies accordingly.

Qualifications:

Bachelor's degree in Marketing, Business, Communications, or a related field.

Proficiency in using digital marketing tools (Google Analytics, Google Ads, Facebook Ads Manager, etc.).

Google Ads and/or Facebook Blueprint certifications are a plus.

Benefits:

Competitive salary and bonuses based on performance.

Flexible working hours and remote work opportunities.

Salary- 6-12 LPA