Campaign Manager - E-Commerce Marketplaces

Job Title: Campaign Manager – E-commerce Marketplaces (Amazon, Flipkart, Myntra & .in .Com More)

Location: Jayanagar, Bangalore

Experience: 3-6 Years

Reports to Head Marketplace Performance Marketing

Company Description

TinyLane is a brand created to support and accompany parents on their journey through early parenthood, especially during the crucial 0 to 24 months of a baby's life. Founded by a mother, TinyLane designs products and solutions that combine softness, safety, and splendor to meet the unique needs of new-age mothers and fathers. The brand has a mission to provide thoughtful and essential resources, making parenting more comfortable and joyful every step of the way.

About the Role

We are looking for a *data-driven and performance-focused Campaign Manager* to lead paid marketing initiatives across *Amazon, Flipkart, Myntra, and other marketplaces. The ideal candidate will have a proven track record of managing campaigns that **drive measurable sales growth and deliver high ROI/ROAS*.

You will define marketplace campaign strategies, structure ad accounts, optimize performance through keyword analysis and bidding strategies, and collaborate with cross-functional teams to achieve business targets.

Key Responsibilities

Marketplace Campaign Management

• Plan, launch, and optimize sponsored ad campaigns (Sponsored Products, Brands, Display) on *Amazon, and manage campaigns across Flipkart, Myntra, and other platforms.
• Define campaign strategy, account structure, and budget allocation* aligned to business goals.
• Continuously *monitor campaign performance*, optimize keywords, bids, and placements to improve ROAS and conversion rates.

Performance Optimization & Analysis

Conduct detailed keyword research and analysis to identify high-performing terms.

Utilize A/B testing, CPC optimization, and negative keyword management to improve campaign efficiency.

Track, report, and analyze KPIs including CTR, CVR, CPC, ACoS, TACoS, ROI, and ROAS.

Sales Growth & Strategy

• Drive consistent sales growth across marketplaces through effective advertising and promotional planning.
• Work closely with marketplace category teams to plan *seasonal offers, deals, and brand campaigns*.
• Recommend data-backed strategies to improve product visibility and ranking.

Cross-Marketplace Exposure

Manage performance marketing campaigns for *Flipkart Ads and Myntra Ads Manager*.

Ensure campaign alignment with brand guidelines and marketplace requirements.

Stay updated with platform algorithm changes and advertising innovations.

Key Requirements

• Mandatory: Hands-on experience managing and optimizing Amazon Ads campaigns.
• Proven ability to *define campaign strategy and structure* for Amazon Ads.
• Strong knowledge of CPC, bidding, keyword targeting, and ROI/ROAS-based optimization*.
• Proficiency in using *Amazon Advertising Console, Brand Analytics, and other ad tools*.
• Exposure to *Flipkart and Myntra campaign management* is required.
• Analytical mindset with the ability to translate data into actionable insights.
• Advanced Excel and reporting skills; familiarity with analytics dashboards.
• Experience with *Global Amazon markets* (preferred but not mandatory).

Qualifications

Bachelor's degree in Marketing, Business, or related field.

3–6 years of experience in *performance marketing for e-commerce marketplaces*.

Amazon Ads certification or equivalent credentials will be an advantage.

What We Offer

Opportunity to lead *multi-platform performance marketing* for top marketplace brands.

Exposure to *global campaigns and cross-category sales strategy

Collaborative and growth-oriented work environment.