Campaign Manager (Agency Channel)- Chief Manager / AVP

Role & responsibilities

• Agency Channel Campaign Strategy & Execution:
• Develop and execute sales-boosting cross sell campaigns tailored for the Agency channel, driving agent productivity and premium growth through cross sell in line with monthly and quarterly channel objectives
• Design data-driven initiatives to enhance new agent productivity, customer retention campaigns through cross sell and explore new cross-sell opportunities
• Align campaigns with field sales teams, ensuring seamless execution and adoption at branch and agent levels
• Sales Performance & Growth Initiatives:
• Work closely with regional and zonal sales heads to drive key performance metrics
• Identify sales challenges and create tactical interventions to improve agent engagement and business outcomes
• Track and optimize campaigns based on business targets, agent productivity, and revenue impact
• Stakeholder & Field Engagement:
• Partner with agency sales teams, training, and product teams to drive frontline enablement and campaign effectiveness
• Engage with branch leadership to execute localized sales strategies and ensure field participation in campaigns
• Ensure alignment with digital, IT, and analytics teams for smooth execution of tech-enabled campaigns
• Process Optimization & Campaign Automation:
• Leverage CRM, sales enablement tools, and automation platforms to optimize campaign execution
• Create structured SOPs to streamline campaign rollout and tracking mechanisms
• Implement best practices for agent engagement, incentive campaigns, and digital adoption

Preferred candidate profile

7-12 years in life insurance, with strong exposure to Agency sales, sales strategy and frontline campaign execution

Key Skills

• Agency Channel Expertise: Deep understanding of agent activation, retention and sales performance levers through cross sell
• Sales & Business Acumen: Ability to drive revenue growth through targeted interventions and strategic execution
• Campaign Planning & Execution: Proven track record in executing high-impact, data-driven campaigns at field level
• Stakeholder Management: Strong collaboration with frontline sales, marketing, product, and training teams

Tech & Digital Savvy: Exposure to CRM tools, campaign automation, and data-driven decision-making

Qualifications:

- Graduate / MBA

Location:

Independent role based in Head Office. Requires travelling to various branches across the country

Role: Life Insurance - Other

Industry Type: Insurance

Department: BFSI, Investments & Trading

Employment Type: Full Time, Permanent

Role Category: Life Insurance

Education

UG: Any Graduate

PG: MBA/PGDM in Any Specialization