Campaign Management Executive

Company Description

AnalyticsLiv is a rapidly growing Google Marketing Platform Certified Partner and Google Ads Partner, specializing in merging data analytics with marketing expertise. Focused on leveraging first-party data, the company ensures every customer touchpointbe it through websites, mobile apps, PPC campaigns, or landing pagesdrives measurable outcomes. With a comprehensive stack that includes platforms for marketing, analytics, visualization, and data science, AnalyticsLiv delivers tailored experiences that place customers at the forefront. Headquartered in Ahmedabad, AnalyticsLiv is dedicated to unlocking the full potential of brands through innovative strategies and data-driven insights.

Role Description

The Campaign Management Executive is a full-time, on-site role based in Ahmedabad. The executive will manage and optimize advertising campaigns across platforms, ensuring alignment with client objectives. This includes coordinating creative assets, analyzing campaign performance, interpreting data insights, and collaborating with teams to drive impactful marketing outcomes. The role also requires proactive campaign troubleshooting, reporting, and enhancing ROI for clients.

Qualifications

• Strong knowledge of campaign management tools such as Google Ads, Display and Video 360, Search Ads 360, Meta Ads, LinkedIn Ads, and Microsoft Ads.
• Experience with analytics platforms like Google Analytics 4, Mixpanel, Firebase, Appsflyer, and Clevertap to track and measure campaign performance.
• Proficiency in data visualization tools such as Looker Studio and Power BI for creating detailed campaign reports.
• Familiarity with data science tools, including Big Query and other GCP services, to analyze and interpret complex datasets.
• Strong organizational skills and the ability to manage multiple campaigns simultaneously.
• Excellent communication and collaboration abilities to work effectively with cross-functional teams and clients.
• Bachelor's degree in Marketing, Business Analytics, Data Science, or a related field.
• Experience in digital advertising and a results-driven approach are advantageous.