Campaign Executive (Whatsapp & Email Marketing)

Job Description: Campaign Executive (Whatsapp & Email Marketing)

5 Days Working

Budget: -

1- 2 Years: - 20 to 30 KPM

2+ Years: - 30 to 40 KPM

FTE Onsite

(CRM & multi-channel)

Role Overview We are looking for an immediate joiner with 1–2 years of experience to 

manage the execution of multi-channel customer engagement campaigns. This is hands-on 

execution role focused on CRM management, WhatsApp campaign deployment, and 

performance reporting.

Key Responsibilities

1. WhatsApp & Multi-Channel Execution

• Execute pre-defined marketing campaigns across WhatsApp, Email, and Push 

Notifications.

• Handle end-to-end deployment: segment targeting, content uploading, and scheduling.

• Ensure all communications follow brand guidelines and correct sequencing.

2. Journey Creation & CRM Execution

• Create and set up automated workflows and drip campaigns under guided direction.

• Execute lifecycle journeys (such as Onboarding, Retention, and Reactivation) 

following clear instructions.

• Manage audience segmentation and maintain database hygiene within the CRM.

3. Reporting & Performance

• Track and report on key metrics: delivery rates, open rates, and click-through rates 

(CTR).

• Provide regular performance updates specifically for WhatsApp campaigns.

• Pull data to highlight basic trends and help improve campaign reach.

Requirements

• Availability: Immediate joiners only.

• Experience: 1–2 years of hands-on experience in CRM operations.

• Technical Skills: Proficiency in using CRM tools and WhatsApp Business API 

platforms.

• Analytical Skills: Ability to pull data and create clear, simple reports on 

performance.

• Communication: Decent verbal and written communication for internal coordination.

• Execution Focus: High accuracy and attention to detail to ensure error-free 

deployment