Job Purpose / Key Objectives
The Communications Developer role supports the Campaign Team by translating briefs from the wider Marketing organization (such as Open Access) into wellstructured HTML email templates within Engage. The role involves creating new templates, updating existing HTML assets, ensuring accuracy, and managing endtoend email campaign deployment through Engage.
In addition, the Communications Developer is expected to develop hybrid skills by learning and contributing to both campaign and list-related tasks as needed.
Key Accountabilities
- Create, update, and optimize HTML email templates in Engage Marketing Cloud.
- Collaborate closely with Marketing Communications (MarComms) partners across Sage to support seamless campaign execution.
- Provide additional support for HTML/web-related tasks and campaign initiatives.
- Upload, test, and deploy email campaigns using Engage.
- Assist the Campaign Team by managing open queue campaigns and providing backup support during absences.
- Work closely with Senior Campaign Developers and the Team Lead to prepare reports and escalate issues when required.
- Regularly review, update, and maintain process documentation as part of continuous improvement efforts.
- Independently manage and complete campaignsincluding complex onesfrom the open queue within defined SLAs.
- Actively participate in team meetings, training sessions, and development activities assigned by the Manager or Team Lead.
- Demonstrate flexibility to attend meetings scheduled in US or UK time zones as needed.
- Contribute to process improvement efforts by helping reduce passes, streamline workflows, and refine internal procedures.
- Successfully complete hybrid training to build proficiency in both campaign creation and list creation processes.
- Provide guidance and support to team members as required during knowledgesharing or crosstraining activities.
Skills, Qualifications & Experience
Sage Management Competencies
Strategic Awareness
- Think strategically to align work with Sage's vision and objectives.
- Apply analytical thinking to problemsolving and trend evaluation.
- Utilize Engage for automated campaigns.
- Demonstrate strong understanding of Sage values and DEI principles.
Leading People
- Foster a highperformance and innovationdriven environment.
- Mentor new team members and support knowledge transfer.
- Set clear expectations, provide constructive feedback, and celebrate success.
Interpersonal Effectiveness
- Engage empathetically, acknowledging and responding to others perspectives.
- Build strong, positive working relationships.
- Resolve conflicts with understanding and professionalism.
Results Orientation
- Inspire the team to achieve and exceed performance goals.
- Maintain enthusiasm and focus on delivering results.
- Monitor progress and strengthen quality and efficiency through improvements.
Demonstrates Personal Integrity
- Exhibit responsibility, reliability, and trustworthiness.
- Uphold ethical behavior and accountability in all actions.
Business Judgment
- Make informed, effective decisions grounded in data and insight.
- Address challenges quickly and bring clarity to processes and outcomes.
Effective Communication
- Communicate clearly in both written and verbal formats.
- Collaborate effectively within a distributed team environment.
- Demonstrate strong planning, scheduling, and project management abilities.
Accelerates Execution
- Complete tasks efficiently and effectively.
- Address obstacles promptly and continuously optimize processes.
Works Effectively With Others
- Build collaborative partnerships across teams.
- Troubleshoot technical issues with ESP representatives and internal stakeholders.
- Work effectively within a team environment.
Functional Knowledge & Skills
- Strong written and verbal communication skills.
- Proficiency in HTML, CSS, XML, and web template development.
- Ability to test and troubleshoot across multiple browsers, devices, and email clients.
- Understanding of web design principles and user experience fundamentals.
- Experience with SQL Server and SQL queries for data extraction and modification.
- Knowledge of creating email campaign journeys, including complex workflows.
Qualifications & Experience
- BCA or graduate degree with a diploma in web development or data analytics, with 01 year of experience in a marketing or technical role.
- Experience in email and data development, including the use of email campaign tools (preferably Engage Marketing Cloud).
- Strong project and time management capabilities, including planning, scheduling, and critical thinking.
- Ability to manage multiple priorities in a fastpaced, actionoriented environment.
- Strong troubleshooting skills for resolving display and rendering issues across email clients.
- Technical proficiency in HTML, CSS, and responsive design (media queries).
Sage is a global academic publisher of books, journals, and library resources with a growing range of technologies to enable discovery, access, and engagement. Our mission is building bridges to knowledge supporting the development of ideas through the research process to scholarship that is certified, taught, and applied.
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