Campaign Developer (BSA / Junior / Senior)

• Gather and analyze business requirements and translate them into campaign technical solutions using Adobe Campaign, AJO, and AEP.

• Design, develop, and deploy cross-channel marketing campaigns across email, push notifications, and in-app messaging.

• Build and manage campaign workflows for audience segmentation, targeting, and personalization.

• Develop SQL queries and scripts for data extraction, audience selection, and campaign execution.

• Create and maintain campaign templates, metadata, and tracking structures for reporting and analytics.

• Perform quality checks, testing, and validation of campaigns to ensure accuracy in data and content.

• Collaborate with marketing and technical teams to ensure timely campaign delivery.

• Develop scripts using JavaScript for campaign logic and automation processes.

• Support post-deployment analysis including reporting, monitoring, and performance tracking.

• Ensure adherence to marketing automation best practices and enterprise standards.

• Continuously improve campaign efficiency, automation, and customer engagement strategies.

• Provide documentation and support for all campaign lifecycle activities.