Job Description
Ability to interact with customers independently with good articulation and confidence and Articulation. Digital marketing experience, with Martech platforms implementation (Adobe/SFDC) from solution, design, and implementation specifically with AEP and AJO.Understand complex data models (preferrable XDM) and the objective of marketing campaigns. Familiarity with establishing rules and conditional logics to customize journeys based on customer attributes and behaviours. Advocate for improvements
Job Description
2+ years of implementation experience with Adobe Experience Cloud products especially Adobe Experience Platform and Journey Optimizer with 6+ years of overall experience in Digital marketing, campaign management.
Expertise in deploying, configuring, and optimizing all major Experience Platform services and Journey Optimizer features.Strong SQL skills for querying datasets, implementing data transformations, cleansing data, etc
Hands-on experience developing custom applications, workflows and integrations using Experience Platform APIs
Deep familiarity with Adobe Experience Platform and Journey Optimizer technical implementations including: Setting up source connectors and ingesting data using the API and UI.
Configuring Experience Events (XDM schemas) for capturing data from sources Creating audience segments using custom and AI/ML-based segmentsTriggering journeys and activations based on segments and profiles
Implementing journey automations, actions, and messages Integrating with destinations like CRM, email, etc.
Hands-on experience developing using the Platform APIs and SDKs in a language like: JavaScript for API calls Java for extending functionality with custom connectors or applications
Expertise in data modelling for multi-channel needs using the Experience Data Model (XDM) Familiarity with configuring IMS authentication to connect external systems to Platform APIs
Skills: adobe experience,digital marketing,optimizer,adobe
