CA - Finance Manager - D2C

About Company

The company operates in the wellness industry, creating consumer-friendly nutritional supplements designed to support aspects of personal care and overall health needs for a broad audience.

Job Description

Roles & Responsibilities:

• Own end-to-end finance and accounting operations, including A/R, A/P, GL, billing, collections, revenue recognition, cost accounting, inventory accounting, and timely closure of books.

• Drive financial planning and reporting by preparing monthly financial statements, MIS, budgets, forecasts, variance analysis, and actionable business insights for management.

• Manage cash flow, working capital, and company investments, ensuring optimal utilization of funds and maintaining healthy cash reserves.

• Own statutory compliance and taxation, including GST, TDS, reconciliations, audits, and timely submission of statutory reports, while ensuring strong financial controls.

• Monitor and drive D2C and marketplace financial performance, including profitability, contribution margins, channel economics, and key financial metrics to support business decisions.

• Lead finance process improvement and automation through ERP/Tally, while overseeing ESOP administration, financial documentation, and coordination with auditors, consultants, and legal/secretarial teams.

Requirements:

• Qualified CA with 3 to 6 years of relevant experience in Finance & Accounting, Controllership, or Financial Management, with hands-on experience in a D2C, E-commerce, FMCG, Retail or similar high-growth business.

• Strong understanding of end-to-end accounting, financial reporting, budgeting, forecasting, cash flow management, working capital, and profitability analysis.

• Strong knowledge of GST, TDS, taxation, statutory compliance, audits, and financial controls, with the ability to independently manage compliance requirements.

• Proficiency in Tally ERP, Advanced Excel, and financial reporting/ERP tools, with the ability to leverage data and technology for process improvement.

• Strong analytical, problem-solving, stakeholder management, and decision-making skills, with a high sense of ownership and ability to operate independently in a fast-paced environment.