Business Unit Sales Head Spiritual Tourism (Elder-friendly + Assisted Travel)

Apna Family is building India's most trusted elder-first care + spiritual tourism platformcombining premium caregiving with medically-ready, mobility-friendly spiritual journeys. We use technology to streamline bookings, capture medical needs, track safety on-trip, and scale via partnerships (hospitals, travel vendors, care providers) across India and globally.

Role Type: Leadership | Revenue Owner | Build & Scale

Business: Spiritual Tourism BU (Elder + Mobility/Assisted Pilgrimage Tours)

Location: India (multi-city; travel required)

Reports to: Founder/CEO

Experience: 1015+ years (sales leadership in travel/tourism/hospitality preferred)

Compensation: Fixed + Performance Bonus + ESOP + Investment-linked equity upside

We are hiring a Business Unit Sales Head Spiritual Tourism to build and scale revenue for our elder-focused spiritual tourism business. This role owns sales strategy, partnerships, pricing, targets, and customer trust-buildingfrom first counseling call to repeat journeys.

This is an Investor-Operator opportunity for leaders who want ownership and long-term upside.

• Own BU revenue plan, pricing, packaging (premium / assisted / wheelchair-friendly / medical-supported).
• Build route-wise sales playbooks (Char Dham, Kashi, Vrindavan, Shirdi, Vaishno Devi, etc.).
• Define targets, forecast, CAC/LTV goals, city expansion plan, and sales budgets.

• Drive B2C sales: families booking for parents (high-trust, consultation-led selling).
• Drive B2B alliances: RWAs, senior communities, corporates, spiritual organizations, elder clubs.
• Build a scalable lead-to-booking funnel: inquiry counseling medical intake itinerary walkthrough booking.

• Build and manage channel partners: travel agents, tour operators, community leaders, hospitals/clinics, assisted living ecosystems.
• Negotiate commercials, incentives, SLAs, and ensure partner-led lead flow.

• Own the sales-to-ops handover process to ensure zero drop in experience.
• Build trust assets: family tracking pitch, safety protocols, medical readiness overview, testimonials, referral loops.
• Drive post-trip reviews, NPS, referrals, repeat journeys, and upsell to new circuits.

• Hire and lead sales managers, counselors, partnership managers, and inside sales support.
• Implement CRM discipline, scripts, objection handling, follow-up cadence, and conversion tracking.
• Create training for elder empathy, medical intake basics, and trust-first communication.

• Ensure sales processes include medical consent, insurance guidance, waivers, data privacy, and transparent inclusions/exclusions.
• Maintain structured escalation flow for special cases (mobility, chronic illness, emergency risk flags).

• Monthly/quarterly bookings + revenue + gross margin per trip
• Conversion rate (lead counseling booking), CAC, and funnel velocity
• Partner onboarding velocity and partner contribution to bookings
• Repeat rate + referral rate, NPS, review quality
• Sales team productivity: calls/day, conversion, revenue/rep, pipeline accuracy

• 1015+ years in sales leadership in travel/tourism/hospitality (pilgrimage tours preferred).
• Strong capability in consultative selling, high-ticket packages, and trust-led customer acquisition.
• Proven ability to build channels/partnerships and scale revenue across cities.
• Excellent stakeholder management, negotiation, and process orientation.

• Willingness to invest capital into the BU (equity/convertible/partner capitalmutually structured).
• Skin in the game mindset to accelerate execution and ownership.

• ESOP/equity linked to experience, investment commitment, and milestone-based performance.
• Additional incentives: profit-linked bonus / route-wise carry / region-wise revenue share (as applicable).

Who Should Apply

• You've sold and scaled real travel/hospitality businesses.
• You can build a revenue engine from 01 and 110.
• You want ownership, not just a designationand you can win trust with families and elders.