Here are the key responsibilities associated with this role:
1. Category Strategy and Execution:
- Develop and implement comprehensive category strategies aligned with overall business objectives.
- Execute strategic initiatives to enhance the overall performance and market presence of the assigned category.
- Monitor and analyze key performance indicators to ensure the success of implemented strategies.
2. Product Lifecycle Management:
- Oversee the entire product lifecycle, from selection and development to retirement.
- Collaborate with product development teams to introduce new and innovative products.
- Regularly assess product performance and make data-driven decisions to optimize the assortment.
3. Financial Planning and Analysis:
- Develop and manage the category budget, ensuring cost-effectiveness and profitability.
- Conduct regular financial analyses to identify areas for cost optimization and revenue enhancement.
- Implement pricing strategies and promotional activities to achieve financial targets.
4. Team Leadership and Development:
- Lead, mentor, and develop a high-performing category team.
- Foster a collaborative and innovative work environment.
- Conduct regular team meetings, set performance expectations, and provide constructive feedback.
5. Marketing and Promotions:
- Collaborate with the marketing team to develop and execute effective promotional campaigns.
- Implement marketing strategies to increase category awareness and drive sales.
- Analyze marketing campaign performance and adjust strategies as needed.
6. Coordination with Channel/Internal sales force:
- Implement effective marketing strategy with the available sales force and gradually increase it.
- Push the assigned category and get the results from the available resources.
Qualifications:
- Bachelor's degree in Marketing , Communication , or a related field.
- Proven experience in category management, with a focus on strategic planning.
- Strong negotiation skills and vendor management experience.
- Analytical mindset with the ability to interpret complex data.
- Excellent leadership and team management capabilities.
- Effective communication and interpersonal skills
