About MAPMyTutor
MAPMyTutor is a leading EdTech coaching platform by MAP Systems, offering innovative and stress-free learning programs ranging from Olympiads to major competitive exams such as IIT-JEE, NEET, and KCET, designed for students from Classes 8 to 12. With expert faculty and a synergistic approach to exam preparation, MapMyTutor combines hybrid smart classrooms, personalized learning pathways, regular assessments, and our Study Smarter App to deliver measurable academic success.
We are committed to providing high-quality academic outcomes through structured learning, advanced smart-classroom solutions, and dedicated mentorship. Our mission is to bridge the gap between school learning and competitive exam preparation through an affordable, effective ecosystem.
Position: Business Marketing Associate
Role Overview
The Business Marketing Associate will be responsible for driving school outreach, managing institutional collaborations, coordinating student admissions, and supporting overall brand visibility. The role requires strong communication skills, initiative, and the ability to manage tasks independently as well as collaboratively.
Key Responsibilities
1. School & Institutional Outreach
- Build and maintain relationships with schools and educational institutions.
- Represent MAPMyTutor in meetings, presentations, and academic collaborations.
- Coordinate scholarship drives, demo sessions, and academic promotions.
2. Marketing & Promotion
- Execute offline and online marketing campaigns.
- Distribute brochures, flyers, and promotional materials.
- Support education fairs, workshops, and community outreach events.
3. Lead Generation & Cold Calling
- Conduct structured cold calling to schools, parents, and potential partners.
- Generate and qualify leads through follow-ups and relationship-building.
- Maintain accurate lead data and outreach logs.
4. Coordination & Reporting
- Coordinate with academic, operations, and marketing teams for campaign execution.
- Follow up on registration fees, student lists, permissions, and school coordination.
- Prepare weekly reports, outreach summaries, and performance metrics.
5. Program Support
- Support promotions of long-term & short-term 11th/12th batches, the CHAMP Foundation Program, and scholarship tests.
- Assist internal teams with enrolment support and student onboarding.
Required Skills & Qualifications
- Bachelor's degree in marketing, business, or a related field.
- Strong communication, negotiation, and interpersonal skills.
- Proven experience in cold calling and lead conversion.
- Ability to build and nurture professional relationships.
- A basic understanding of EdTech or school operations is preferred.
- Self-driven, proactive, and comfortable working in a target-based environment.
What We Offer
- Competitive salary with performance-based incentives.
- Learning and career growth opportunities in the EdTech industry.
- Supportive team and training from experienced mentors.
- Opportunity to impact student success and education outcomes.
Why Join MAPMyTutor
- Be part of a fast-growing EdTech initiative.
- Learn and grow through direct exposure to academic operations and marketing strategy.
- Supportive work culture with strong leadership mentoring.
