To drive growth, engagement and product excellence for Mutual Funds and Investments on the ABCD App. You will be responsible for the end-to-end journey - from product discovery to transaction to portfolio tracking - ensuring a simple, trusted and rewarding investment experience for 1M+ users.
**1. Product & Business Growth**
- Own Mutual Funds business KPIs - AUM, SIP registrations, Transactions, Repeat users
- Drive MF discovery and conversion - Curated collections, Goal-based investing, NFO launches
- Work with Product & Tech to enhance investment journeys - Lumpsum, SIP, Switch, STP/SWP, Eligible portfolio import
**2. Partnerships & Operations**
- Liaise with AMC partners, RTA (CAMS/KFintech), BSE Star MF for scheme listing, offers and issue resolution
- Ensure compliance with SEBI MF regulations, Risk disclosures, KYD/KYC norms
- Coordinate with Operations for order processing, reconciliation, and customer queries
**3. Customer Engagement & Education**
- Create investment education content - Market insights, Fund explainers, Goal planning with Marketing
- Drive campaigns for SIP Day, ELSS season, NFOs, and Market corrections
- Analyze customer cohorts - Why users drop Why they don't transact Drive interventions
**4. Data & Insights**
- Track funnel - Discovery > Product Page > Cart > Payment > Allotment
- Use Clevertap / Amplitude / Mixpanel for user behavior analysis
y
