Business Manager - Fixed Income

Job Description

To drive growth, engagement and product excellence for Mutual Funds and Investments on the ABCD App. You will be responsible for the end-to-end journey - from product discovery to transaction to portfolio tracking - ensuring a simple, trusted and rewarding investment experience for 1M+ users.

..1. Product & Business Growth..

. Own Mutual Funds business KPIs - AUM, SIP registrations, Transactions, Repeat users

. Drive MF discovery and conversion - Curated collections, Goal-based investing, NFO launches

. Work with Product & Tech to enhance investment journeys - Lumpsum, SIP, Switch, STP/SWP, Eligible portfolio import

..2. Partnerships & Operations..

. Liaise with AMC partners, RTA (CAMS/KFintech), BSE Star MF for scheme listing, offers and issue resolution

. Ensure compliance with SEBI MF regulations, Risk disclosures, KYD/KYC norms

. Coordinate with Operations for order processing, reconciliation, and customer queries

..3. Customer Engagement & Education..

. Create investment education content - Market insights, Fund explainers, Goal planning with Marketing

. Drive campaigns for SIP Day, ELSS season, NFOs, and Market corrections

. Analyze customer cohorts - Why users drop Why they don't transact Drive interventions

..4. Data & Insights..

. Track funnel - Discovery Product Page Cart Payment Allotment

. Use Clevertap / Amplitude / Mixpanel for user behavior analysis

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