Business Manager Digital Commerce

Business Manager Digital Commerce

Role Overview:

We are seeking an experienced and entrepreneurial Business Manager to spearhead growth across our digital commerce platforms including our owned portal (Madameonline.com), Omni-integrated Madame stores, and all key marketplace channels (Nykaa, Myntra, Amazon, etc.). This role carries end-to-end accountability for marketing, sales, merchandising, customer experience, and channel expansion. The goal: to grow/double the digital commerce over the next two years.

Key Responsibilities:

- Drive GMV and Net Sales across madameonline.com, omni-retail, and marketplaces.

- Scale performance on platforms like Nykaa, Myntra, Amazon, etc. across SOR, PPMP, JIT models.

- Launch new platforms and other Tier 2/Tier 3-centric digital commerce channels.

- Onboard onto quick-commerce channels

- Build core and basic range assortments specific to channel consumption behavior.

- Own end-to-end assortment planning and seasonal budgeting to optimize sell-through.

- Lead merchandising function to ensure alignment between demand, visibility, and inventory availability.

- Supervise and guide Customer Care Associates (CCAs) to ensure timely resolution of grievances and elevate NPS.

- Collaborate with MarCom and Performance Marketing for ROI-positive campaigns and conversion-focused execution.

- Align inventory, pricing, and product visibility between online platforms and physical Omni retail stores.

- Own reporting dashboards and deliver weekly/monthly KPI updates to leadership.

Skills & Competencies:

- 5+ years experience in e-commerce, digital retail, or marketplace operations.

- Proven track record in fashion/lifestyle categories.

- Strong grasp of platform models SOR, PPMP, JIT, NSV vs MRP, return management. - Deep analytical ability fluent in GA4, Shopify, Excel, and dashboarding.

- Leadership of multi-functional teams (marketing, CCAs, ops, merchandising).

- Agility to test & scale new platforms and consumer segments.