Business Intelligence Analyst

ABOUT BATHLA

Bathla is one of India's most trusted home products brands with over 55 years of history — Ladders, Cloth Drying Stands, Ironing Boards, and home essentials sold across every major E-commerce and Quick commerce platform in India. We are in an active growth phase and this role sits at the centre of it.

THE ROLE

We need a sharp, ownership-driven analyst to be the single source of truth for Bathla's business performance. You will own our reporting infrastructure across all sales channels, translate data into decisions, and be a direct partner to senior leadership. This is not a back-office reporting job — your insights will shape strategy.

WHAT YOU'LL DO

Performance Tracking & Reporting

•    Own and maintain master sales and performance trackers across all E-commerce and Quick commerce platforms

•    Deliver daily, weekly, and monthly performance reports to leadership with clear commentary — not just numbers

•    Monitor key metrics including DRR, DOC, TACOS, conversion rates, and inventory health across channels

•    Run sale day and campaign performance reporting with year-on-year comparisons

•    Actively update Power BI dashboards

Advertising & Budget Intelligence

•    Track advertising efficiency across platforms — consolidate agency reports and maintain internal ad performance dashboards

•    Own monthly media plan creation and budget tracking across all channels

•    Analyse advertising spend against revenue outcomes and flag inefficiencies proactively

Inventory & Operations Intelligence

•    Track inventory health across platforms — monitor Days of Cover, flag stock risk, and coordinate with the operations team

•    Maintain product mapping and launch tracking across all channels

•    Liaise with platform and supply chain teams to ensure data accuracy and operational alignment

Strategic Analysis & Communication

•    Conduct WoW and MoM trend analysis; identify what changed, why it changed, and what to do about it

•    Handle ad-hoc analytical requests from the Founder and CMO with speed and precision

•    Lead competitor benchmarking and market analysis to support positioning and pricing decisions

•    Present findings clearly and confidently to senior stakeholders — written and verbal

WHO YOU ARE

•    Ultra-advanced in Excel or Google Sheets — you build systems, automate processes, and create dashboards others rely on

•    An exceptional communicator — you write clearly, speak confidently, and know how to deliver bad news constructively

•    2–5 years in E-commerce analytics, business intelligence, or performance marketing analysis

•    Deeply familiar with e-commerce metrics and the levers that move them

•    Proactive by nature — you flag problems before you're asked and come with solutions, not just observations

•    High ownership mentality — when something is yours, you own it completely

•    Experience in FMCG, consumer durables, or a D2C brand is a strong plus

WHAT WE OFFER

•    Direct access to and visibility with the Founder and CMO from day one

•    Full ownership of the company's analytics and reporting infrastructure — no hand-holding

•    A fast-moving, entrepreneurial environment where your work directly shapes business outcomes

•    Real problems to solve –– not dashboards built for dashboards sake, but analysis that changes what we do the next day

KEY SKILLS :

Advanced Excel / Sheets

E-Commerce Analytics

Business Intelligence

Performance Marketing

Inventory Management

Budget Planning

Power BI

Data Storytelling