What do we do:
ShopDeck helps e-commerce merchants set up and manage their D2C storefront profitably.
Proposition for merchants:
D2C selling made as easy as selling on marketplaces like AZ, FK, Meesho, Myntra, etc
Why build this:
- India's D2C wave has been limited to venture-funded D2C brands today
- The art of selling on your own website is not democratised. There are 500k-1M sellers who can sell D2C but can at best sell on marketplaces
- Philosophically - we feel brand owners should spend most of their time on the product and not on channel optimization
- Shopify / Status-quo software solve for work-flow management of storefront but don't do enough on helping merchants sell well!
Our proposition:
- We have a software + services proposition for the merchant with the goal of optimising for the merchant's profitability.
- Our product is an all-in-one software stack that gives merchants everything they need to sell D2C, i.e. Storefront, Shipping, Marketing integrations, Communication.
- Our services layer works on top of this software stack to achieve profitability for merchants. Here, we combine 4-key roles in classic e-commerce setup, all relevant for any D2C brand as well:
- Marketing manager (top of the funnel)
- Category manager (products/merchandising)
- Product manager (website/app metrics)
- Ops manager (shipping metrics)
Our services layer measures metrics across all these buckets to optimise and take appropriate actions for merchant's profitability. Over time, the goal is to productize our services layer - which we believe will move the baseline of what merchants expect from a storefront software.
Job Title: Business Lead | Location: Bangalore (In-Office)
Role Overview: We're seeking a Business Lead who will directly work with Business Head to build and implement growth frameworks for emerging D2C Brands that go beyond generic models. This role requires a strategic, hands-on approach to understanding dynamics across categories and identifying the levers that drive revenue and profitability. You will lead a team (Growth Managers) and collaborate cross-functionally to develop tailored strategies for diverse product categories like fashion, jewellery, accessories and more.
Key Responsibilities:
- Own portfolio P&L drive GMV, Spend/GMV, Profitability, and Total Spends while optimizing ROI.
- Develop specific strategies to maximize relevance and impact across different product verticals.
- Lead & mentor a team of Growth Managers, ensuring execution rigor, structured decision-making, and high-impact problem-solving.
- Leverage market insights & data to refine strategies based on competitive dynamics, consumer behavior, and industry trends.
- Collaborate with Growth, Product, and Data teams to align strategies with platform capabilities and client success metrics.
- Serve as the expert, providing insights, trends, and competitive benchmarks to inform company-wide strategy.
- Build adaptable frameworks that incorporate best practices in pricing, merchandising, and digital growth.
What we're looking for:
- Strong analytical and strategic problem-solving skills, with a data-driven approach to decision-making.
- Experience in P&L ownership, revenue growth, and cross-functional collaboration.
- Hands-on experience in digital marketing in a D2C/e-commerce context is a plus.
- Ability to synthesize insights into actionable frameworks that drive measurable impact.
What we Offer
- A fast-paced, dynamic work environment where data-backed decision-making is valued.
- The opportunity to directly impact the profitability and success of diverse e-commerce categories.
- Opportunity to work directly with the Leadership team & Founders
