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Key Responsibilities:1. Offline Business Strategy. Define and drive the offline growth strategy for a BPC brand across GT & MT channels .. Identify expansion opportunities across geographies, formats, and channels. Build a scalable roadmap for offline revenue growth2. Distribution & Network Expansion (GT). Build and scale distributor, stockist, and retailer network. Strengthen market coverage and penetration across regions. Ensure efficient last-mile execution3. Modern Trade & Key Accounts (MT). Lead partnerships with modern retail chains and key accounts. Drive listing, negotiations, joint business plans (JBPs). Ensure strong visibility, promotions, and category growth4. Team Leadership & Capability Building. Build, lead, and mentor regional sales teams and channel managers. Drive performance management and capability development. Establish clear KPIs and accountability frameworks5. Trade Marketing & Execution. Collaborate with marketing to drive offline campaigns and activations. Ensure strong in-store visibility, merchandising, and brand presence6. Supply Chain & Operations Alignment. Work closely with supply chain to ensure inventory planning and availability. Optimize logistics, reduce stock-outs, and improve fill rates
We're specifically looking at talent from the following pools: D2C Ecosystem Talent
Pedigree FMCG talent with New-Age business Exposure
Core FMCG Leaders
What will make you successful in this role
Michael Page has five decades of expertise in professional services recruitment. We were established in London in 1976, and over this period we've grown organically to become one of the best-known and most respected consultancies, with an office network spanning six continents.
While size has its advantages, it doesn't define us - the nature of our organic growth means that each new office is integrated into the region that it serves. It also means that as an employer looking to hire, or as a candidate aiming to grow your career you have the best of both worlds; a team that understands the market and geography you operate in, plus the resources and expertise of an international network at your disposal.
Job ID: 148643343
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