Why Group Bayport
Group Bayport is a fast-growing global custom ecommerce company with a bold vision to empower expressions through personalized products for businesses, homes, and individuals.
Guided by a deep culture of Customer Obsession, we aspire to become the world's largest player in the custom products category by delivering exceptional buying experiences through innovation, technology, and a customer-first mindset.
We operate 14 brands across five countries (US, UK, Canada, Australia and New Zealand), including BannerBuzz, Covers & All, Tarps & All, NeonEarth and PatioHQ, across three major business verticals—Signs & Display, Outdoor Lifestyle and Custom Home Décor.
Role Overview
Group Bayport is looking for a growth focused Business leader for its Global Signs & Display Business with end-to-end ownership of business strategy while driving category innovation, category market share growth, new product development, product innovation, gross margin expansion, product portfolio management, pricing optimization, customer experience and long-term business expansion with customer obsession.
The leader has to work in close collaboration with the company's Centers of Excellence and other cross-functional teams across Product, Engineering, Marketing, Merchandising, Operations, Supply Chain, Manufacturing, Logistics and Customer Experience.
Reporting directly to Chief Business Officer (CBO), this role offers significant influence in shaping the future growth of one of Group Bayport's largest global businesses.
Key Responsibilities
Business Ownership & Growth
- Define and execute the long-term business strategy, annual operating plan and growth roadmap aligned with Group Bayport's strategic priorities.
- Own the Signs & Display business operations for sustainable revenue growth & gross margin expansion.
- Expand market share across existing and emerging global markets.
- Establish clear business KPIs and operating mechanisms to monitor performance, identify opportunities and drive corrective actions.
Category Strategy & Innovation
- Own the overall category strategy, portfolio management and lifecycle planning across the Signs & Display business.
- Drive category innovation through new product development, emerging materials, design trends, customer insights and market opportunities. Drive category growth across geographies by identifying new customer opportunities, expanding product categories and improving market penetration.
- Identify whitespace opportunities and launch differentiated products that strengthen market leadership and improve customer value.
- Continuously optimize the product assortment to maximize revenue, profitability and customer satisfaction.
Gross Margin & Commercial Excellence
- Own gross margin performance through pricing strategy, product mix optimization, sourcing improvements, cost management and operational efficiencies.
- Partner with Manufacturing, Supply Chain and Procurement teams to improve cost competitiveness without compromising customer experience or quality.
- Drive commercial decisions that balance growth, profitability and long-term business sustainability.
Product & Digital Innovation
- Drive digital commerce and product innovation that enhances personalization, product configuration, online design, merchandising and conversion.
- Partner with Product, Engineering and PDX teams to build best-in-class commerce experiences across global markets.
- Own the complete customer journey across: Discovery and Search, Product Selection, Personalization and Design Experience, Cart & Checkout, Payment, Order Tracking, Customer Support, Repeat Purchase and Loyalty
Customer Obsession
- Champion a customer-first culture across every stage of the customer journey: from discovery and customization to fulfilment and repeat purchase.
- Leverage customer insights, behavioral analytics, feedback and Voice of Customer program to shape business priorities.
- Collaborate with COEs to improve customer satisfaction, Net Promoter Score (NPS), repeat purchase and lifetime value by continuously reducing friction across the buying journey. Ensure every strategic and operational decision is grounded in delivering exceptional customer experiences.
Cross-Functional Leadership
Group Bayport is structured around matrix structure of BU and center of excellence (COE). Business leader is expected to work closely with the Centre of Excellence (COEs) to ensure alignment of Company goals & OKR.
Key Partnerships Include
- Creative & Brand COE – Brand & creative strategy, merchandising assets and customer engagement.
- PDX (Product Design & Experience) COE – Customer experience, UX, product journey experimentation
- Paid Marketing COE – Customer acquisition, ROAS, media efficiency and profitable growth.
- Retention & CRM COE – Customer lifecycle Value, loyalty, repeat purchase, personalization.
- Customer Care COE – Voice of Customer, service excellence, support quality, issue resolution and CSAT.
- Manufacturing & Operations COE – Production efficiency, quality, fulfilment excellence, capacity planning and operational scalability.
- Supply Chain & Logistics COE – Procurement, inventory optimization, vendor management, shipping performance and delivery experience.
- Analytics & Data COE – Business intelligence, forecasting, experimentation, performance reporting and decision support.
Leadership & Organization Building
- Build, mentor and develop high-performing category leadership team with a strong culture of ownership, accountability and customer obsession.
- Foster collaboration across business units and Center of Excellence to accelerate innovation and execution.
- Represent the Signs & Display business in executive reviews and influence enterprise-wide strategic decisions. Build business cases and priorities investments that maximize long-term enterprise value.
Role Expectations
Responsibilities
As Business Head, you will define the long-term vision and operating model for the Global Signs & Display business while balancing growth, profitability, customer experience and operational excellence. You will be responsible for scaling the business through strategic planning, commercial innovation, operational execution and organizational leadership. Success metrics will include:
Financial Performance: Revenue Growth, Gross Margin, Contribution Margin, Return on Investment, Market Share,
Customer metrics: Conversion Rate, Revenue per Visitor, Average Order Value, Customer Lifetime Value.
Customer Experience
: Net Promoter Score (NPS)
, Design Completion Rate
, Checkout Completion Rate
, Order Accuracy
, Customer Retention
, Support Ticket Reduction
Cobsession metrics: Innovation on behalf of customers
Ideal Candidate Profile
The ideal candidate brings 15+ years of progressive leadership experience across ecommerce, digital commerce, retail, marketplaces, manufacturing or consumer businesses, with significant experience leading large cross-functional organizations and owning business outcomes.
The Successful Candidate Should Have
- Strong Category leadership background with proven ownership of a sizeable business or P&L.
- Strong commercial acumen with a track record of delivering profitable growth.
- Deep understanding of ecommerce, customer acquisition, merchandising, pricing and digital commerce.
- Experience managing complex operations, manufacturing, supply chain or fulfilment-driven businesses setup.
- Ability to scale businesses through technology, product innovation and operational excellence.
- Exceptional leadership, cross function stakeholder management and organizational building skills.
- Experience working across multiple international markets is highly desirable.
