About the role
ALLEN Online is building India's most proven NEET preparation system — one that puts a top-ranked coaching experience in every student's home. We're looking for a hands-on growth owner who lives in the funnel and the numbers, and who can turn strategy into daily execution.
This is a single-threaded owner role for the NEET category's commercial engine. You'll own the journey from traffic → lead → counselling → enrollment, run pricing and packaging experiments, sharpen the sales pitch, and keep the CRM honest. You won't manage a team yet — you'll be the person who makes the number move.
What you'll own
- Pricing & packaging — Own the price ladder, offer construction, and bundle logic for the NEET category. Design and run pricing experiments, model the impact on conversion and net revenue, and decide what ships.
- Sales & enrollment — Own the enrollment number end-to-end. Partner with the counselling team to lift connect-to-enrollment rates and shorten the sales cycle.
- Traffic-to-lead funnel — Own conversion across the funnel: landing pages, PDP-to-lead, form completion, and lead quality. Diagnose drop-offs, run A/B tests, and work with design and performance marketing to fix leaks.
- Counselling pitches — Build and continuously refine the pitch, objection-handling scripts, and sales collateral counsellors use every day. Sit in on calls, find what's working, and codify it.
- CRM & daily tracking — Own CRM hygiene and lead lifecycle tracking. Build the daily dashboard the business runs on — funnel stage conversion, counsellor performance, cohort health — and flag issues before they become misses.
What we're looking for
- 6-8 years owning a growth, category, or funnel metric with a clear track record of moving it
- Fluency with numbers — you build your own funnel models and are comfortable in spreadsheets; SQL/analytics tooling
- Strong commercial instinct on pricing, offers, and packaging
- Sharp copy and pitch sense — you can write a landing page or a counselling script that converts
Nice to have
- Edtech, test-prep, or high-consideration D2C experience
- Familiarity with the NEET / test-prep buyer journey (student + parent decision-making)
- Performance marketing exposure (Google, Meta) and an understanding of paid traffic quality
