Business Finance Manager

About Miduty:

Miduty is building a fast-growing D2C healthcare platform, focused on delivering high-quality, science-backed products to consumers. As we scale, we are looking for a Business Finance professional who can drive profitability, control costs, and enable sharp business decisions.

Role Overview:

This role sits at the intersection of finance and business, owning category-level profitability and driving data-backed decisions across product, marketing, and operations. You will work closely with founders and category teams to ensure sustainable and scalable growth.

Key Responsibilities:

1. P&L Ownership (Category-wise)

Own end-to-end P&L for product categories (e.g., Wellness, Personal Care, Diagnostics, etc.)

Monitor revenue, gross margins, and operating costs

Drive profitability improvement initiatives

2. Contribution Margin Tracking (CM1, CM2, CM3)

Track and analyze:

o CM1: Product-level margins

o CM2: After marketing spends

o CM3: After operational and fixed costs

Identify margin leakages and recommend corrective actions

3. Product & Category Decisioning

Evaluate SKU-level performance and profitability

Recommend:

o Product continuation / discontinuation

o Pricing changes o Bundling or discounting strategies

Support new product launches with financial feasibility

4. Target Planning & Forecasting

Drive monthly and quarterly target planning through detailed number crunching

Align targets with business teams (growth, marketing, ops)

Track actuals vs. plan and highlight gaps with action plans

5. Budgeting & Spend Governance

Be part of budget allocation discussions with founders and business heads

Ensure marketing, procurement, and operational spends are within budget

Build strong controls to prevent budget overruns

6. Leakage Identification & Cost Optimization

Identify inefficiencies across:

o Marketing spends (CAC, ROAS leakage)

o Supply chain & procurement

o Operational costs

Drive cost optimization initiatives across functions

7. Business Partnering

Act as a finance partner to category & growth teams

Provide real-time insights to enable faster decision-making

Bring financial discipline into day-to-day business operations

What We're Looking for:

CA Qualified

37 years in Business Finance / FP&A / Commercial Finance

Strong understanding of D2C / e-commerce metrics (CAC, LTV, ROAS, margins)

High ownership mindset and comfort working in a fast-paced startup

Strong Excel / Google Sheets & financial modeling skills