Business Development Specialist

About What Works

What Works is a results-driven marketing and brand consulting agency helping businesses scale through digital marketing, branding, performance marketing, website development, content creation, and business growth strategies.

We partner with businesses across multiple industries to build remarkable brands and create measurable business outcomes.

Role Overview

We are looking for a Business Development Specialist to join our growing team in Hyderabad.

The ideal candidate will be proactive, confident, and interested in sales, business development, client acquisition, and marketing. This role is ideal for candidates with 0–1 year of experience, including freshers who have strong communication skills and a willingness to learn.

You will be responsible for identifying potential clients, generating leads, initiating conversations, understanding business requirements, and supporting the sales process from lead generation to conversion.

Key Responsibilities

• Identify and generate new business opportunities through LinkedIn, cold calling, email outreach, networking, referrals, and other channels.
• Research and identify potential clients across relevant industries.
• Build and maintain a database of qualified prospects and leads.
• Initiate conversations with prospects and understand their business and marketing requirements.
• Explain What Works services and identify suitable solutions for potential clients.
• Schedule meetings and follow up consistently with prospects.
• Support the preparation of sales presentations, proposals, quotations, and business pitches.
• Coordinate with the marketing, creative, and strategy teams to develop relevant client solutions.
• Maintain accurate records of leads, follow-ups, meetings, proposals, and conversions.
• Track daily and monthly business development activities and sales performance.
• Build professional relationships with prospects and clients.
• Attend networking events, exhibitions, business meetings, and industry events when required.
• Stay updated on digital marketing, branding, advertising, business growth, and industry trends.
• Work towards achieving individual and team business development targets.

Required Skills

• Excellent verbal and written communication skills.
• Strong interpersonal and relationship-building skills.
• Basic understanding of sales and business development.
• Interest in digital marketing, branding, advertising, and business growth.
• Good presentation and negotiation skills.
• Ability to confidently communicate with business owners and decision-makers.
• Strong follow-up and lead management skills.
• Basic proficiency in MS Excel, PowerPoint, Google Sheets, and LinkedIn.
• Ability to research prospects and identify potential business opportunities.
• Self-motivated, proactive, and target-oriented.
• Good organizational and time-management skills.
• Willingness to learn and work in a fast-paced agency environment.

Qualifications

• Bachelor's degree in Business Administration, Marketing, Sales, Commerce, Communications, or a related field.
• Candidates from other academic backgrounds with strong communication and sales skills may also apply.
• Additional certifications in Sales, Marketing, Business Development, or Digital Marketing are an advantage.

Experience

• 0–1 year of experience in Business Development, Sales, Lead Generation, Telecalling, Client Acquisition, or a related field.
• Freshers are welcome to apply.
• Internship or project experience in sales, marketing, or business development will be an advantage.
• Candidates with strong communication skills and a willingness to learn are encouraged to apply.

Employment Details

Position: Business Development Specialist

Employment Type: Full-Time

Experience: 0–1 Year

Work Mode: On-Site

Location: Hyderabad, Telangana

Industry: Advertising & Digital Marketing Services

Languages: English, Hindi, Telugu

What We Are Looking For

We are looking for someone who is:

• Hungry to learn
• Confident in communication
• Comfortable speaking with new people
• Proactive with follow-ups
• Interested in sales and business growth
• Target-oriented
• Ready to take ownership

If you are someone who enjoys connecting with people, discovering business opportunities, and turning conversations into potential clients, this role could be a great starting point for your career in business development.