We are seeking a Business Development Specialist with 5+ years of relevant experience, who will be responsible for prioritizing, cleaning, segmenting, and activating high-potential B2B lead lists to maximize conversion probability. The goal is to ensure sales teams focus only on the highest-likelihood prospects, while this role owns the top-to-mid funnel engine from raw leads to qualified, sales-ready opportunities.
About thinkbridge
We are a global digital product development firm that helps growth-stage companies gain the technology sophistication and maturity of leading modern digital businesses. We differentiate ourselves by delivering exceptional quality at scale and speed with our thinkstack accelerators. We started with the vision of being able to build amazing software fast. A new way to build software without any of the compromises that currently plague software development. A new way to focus on the outcomes instead of the tech, tools, methodologies, processes and vanity artifacts.
Why is thinkbridge a great place to work
At thinkbridge, we are not just paving the way for exceptional digital experiences; we're also redefining the future of work. Our Remote First philosophy allows you to take a dive into a world where work doesn't tie you down. We're pioneering a Remote First approach, ensuring you're connected, no matter where you are. We foster and encourage a diverse and inclusive work culture where employees feel valued, respected, are encouraged to voice their ideas, have equal opportunities and are treated fairly. We encourage and provide for our employees health and well-being initiating wellness programs, provide mental health resources, and ergonomically designed workspaces to support employees physical and mental health. We understand the value of work-life balance, hence we follow Flexible Work Hours, to ensure they can rejuvenate besides managing their personal commitments without much hassle. At thinkbridge, it's more than just a job. It's a journey of innovation, growth, and balance. Join us in shaping the future!
thinkbridge is a place where you can:
- Think bigger because you have the time, opportunity, and support it takes to dig deeper and tackle larger issues.
- Move faster because you'll be working with experienced, helpful teams who can guide you through challenges, quickly resolve issues, and show you new ways to get things done.
- Go further because you have the opportunity to grow professionally, add new skills, and take on new responsibilities in an organization that takes a long-term view of every relationship.
thinkbridge..there's a new way there.
What is expected out of you
Lead Sourcing & Funnel Strategy
- Work with Sales partner to process large B2B lead lists sourced from industry events and other channels (1,000+ leads per batch).
- Focus on companies in the $10M$100M revenue range within targeted industries (e.g., apparel, healthcare, hospitals, manufacturing).
Lead Cleanup, Filtering & Qualification
- Clean and validate raw lead lists by removing low-fit companies.
- Verify company fit based on size, revenue, industry, and problem relevance.
- Ensure lists align with the ideal customer profile (ICP).
- Reduce manual effort through process optimization and tooling where possible.
Segmentation & Targeting Strategy
- Segment cleaned leads into 510 focused cohorts by industry, use cases, or business challenges.
- Build 150200 high-quality leads per segment to support tailored outreach.
- Identify common pain points and buy triggers for each segment.
Campaign Messaging & Personalization
- Develop segment-specific messaging and intro campaigns referencing:
- Shared industry events
- Segment-specific pain points
- Relevant business context
- Build scalable templates to balance personalization with volume.
- Collaborate with marketing/sales to refine positioning and value messaging.
Multi-Channel Outreach Execution
- Run structured outbound campaigns using tools such as HubSpot, Lemlist, LinkedIn, WhatsApp, or phone.
- Manage email sequences (57 touchpoints) and LinkedIn engagement flows.
- Ensure high deliverability, personalization, and response quality (avoid spam tactics).
Engagement Tracking & Funnel Optimization
- Track engagement signals:
- Email opens
- Clicks
- Replies
- Call interest
- Continuously narrowing the funnel from the cold leads to warm, qualified prospects.
- Maintain a shortlist of high intent leads ready for sales engagement.
Sales Handoff & Revenue Enablement
- Hand over warm, problem-fit, and responsive prospects to Sales partner for closing.
- Provide context, engagement history, and insights to support high-quality discovery conversations.
- Focus on conversion probability, not just lead volume.
Process Improvement & Reporting
- Build and improve repeatable lead processing workflows.
- Produce weekly reporting:
- Priority lead lists
- Engagement insights
- Conversion trends
We live by five core values: Outcomes, Quality, Accountability, Communication and Care. This role embodies all five - you'll own outcomes, maintain high technical standards, and communicate effectively across all levels.
Experience Level: Mid-level Business Development Specialist with 5+ years experience & strong expertise in converting raw leads into salesready opportunities.
Requirements:
Must have skills:
- Ideal candidate will have minimum 5+ years of experience in B2B lead strategy, growth, demand generation, sales ops, or revenue operations
- Strong data cleaning, segmentation, and prioritization skills
- Experience running email & outbound campaigns at scale
- Familiarity with CRM & outreach tools (HubSpot, Lemlist, Apollo, Sales Navigator, etc.)
- Ability to analyze engagement data and optimize conversion funnel
- Strong business judgment to assess fit, intent, and probability to close
Nice to Have:
- Experience in mid-market B2B or services/consulting
- Exposure to Process Optimization, or Funnel Analytics
- Comfort with automation tools or workflow optimization
Our Flagship Policies and Benefits:
What we offer
- Dedicated Learning & Development Budget Fuel your growth with resources dedicated to skill enhancement.
- Cutting-Edge Projects Work on exciting projects using the latest technologies.
- Employee-Friendly Leave Policy Enjoy ample leave options to maintain a healthy work-life balance.
Work Environment
- Remote-First Culture: At thinkbridge, we all work from wherever we choose but come together during set hours to collaborate. Using simple online tools, we stay connected and get great work done.
- Leave & Time-off All leaves taken are paid leaves. And all the leave and time off are likely pre-approved leaves intended for planned vacations, personal commitments, or any other needs requiring prior approval
- Comprehensive Medical & Term Insurance: Full coverage for you and your family peace of mind.
- Work-From-Workweek (WWW): Twice or thrice a year, we come together for One-week sprints to collaborate in person, foster stronger team bonds, and align on goals. All travel expenses are covered in the form of an allowance which is called a work week allowance.
- We organize city-wise, company-sponsored local meetupsfun-filled day outings with your colleagues!
- At thinkbridge, you get reimbursed for approved certifications and short courses that support your role
- We embrace diversity and ensure equal opportunity for everyone, fostering an inclusive workplace where all voices are valued.
Join thinkbridge to be part of a purpose-driven, innovation-led organization that invests in your growth and empowers you to build a brighter future.
