Business Development Specialist ( Digital Marketing /IT services)

Company Description

Specular Business Services LLP, founded in 2025 under the visionary leadership of Sai Prasanna Kumar Valluri, is a prominent digital marketing, IT services, IT staffing, and business consulting company headquartered in Hyderabad, India. The company serves startups, businesses, and enterprises worldwide, providing cutting-edge services in the digital space. Alongside its Hyderabad base, Specular Business Services operates from strategic locations, including New Delhi, Dubai, Kuala Lumpur, Singapore, and London, United Kingdom. Its mission is to drive innovation and create impactful business solutions globally.

Job Summary

We are seeking a proactive and target-driven Business Development Executive to promote and sell Digital Marketing and IT Services to local startups, SMEs and businesses in Varanasi.

The role involves identifying potential clients, understanding their business needs, presenting suitable digital and technology solutions and closing service agreements.

The ideal candidate should have strong local networking ability, confidence in client meetings and a solution-oriented sales mindset.

Key Roles & Responsibilities

Client Acquisition & Local Market Development

• Identify and approach startups, small businesses and established firms in Varanasi
• Generate leads through field visits, networking events, referrals and digital outreach
• Build strong relationships with local business owners and decision makers
• Conduct in-person meetings and presentations

Sales of Digital Marketing Services

Promote services such as:

• Social Media Marketing
• Performance Marketing and Paid Ads
• SEO and Website Optimization
• Content Marketing
• Brand Strategy

Understand client marketing challenges and recommend suitable service packages.

Sales of IT & Web Services

Promote services such as:

• Website Development
• E-commerce Development
• CRM and Software Solutions
• Web Applications
• IT Support and Maintenance

Assess business needs and explain technology solutions in simple terms.

Client Consultation & Proposal Development

• Understand client goals, budget and timeline
• Prepare customized proposals and quotations
• Present service scope, deliverables and expected outcomes
• Negotiate pricing and close deals

Revenue Target & Performance Management

• Achieve monthly and quarterly sales targets
• Maintain sales pipeline and follow-up system
• Track leads, proposals and closures
• Submit regular sales reports to management

Relationship Management & Retention

• Maintain long-term client relationships
• Identify upselling and cross-selling opportunities
• Ensure smooth coordination between client and internal delivery team
• Support renewal and contract extension

Required Skills & Qualifications

• Bachelor's degree in Business, Marketing or related field
• 1–4 years experience in B2B sales, preferably in digital marketing or IT services
• Strong communication and negotiation skills
• Confidence in field sales and client meetings
• Target-driven and self-motivated personality

Preferred Experience

• Experience selling digital marketing or website services
• Strong local business network in Varanasi
• Understanding of startup ecosystem
• Familiarity with CRM tools

Key Competencies

• Relationship building
• Consultative selling
• Business understanding
• Local market awareness
• Presentation skills
• Closing ability

What We Offer

• Attractive fixed salary plus performance incentives
• Opportunity to build strong local business network
• Exposure to startups and growing businesses
• Fast-growth environment
• Career growth in digital and IT consulting