Business Development Specialist – App Growth

Location: Mumbai

Company: iPerformance

Experience: 3–5 Years

Industry Preference: Affiliate Marketing / Performance Marketing / App Growth / Digital Media / AdTech

About iPerformance

iPerformance is building a next-generation digital ecosystem business across multiple high-growth categories including BFSI, Healthcare, Education, Travel, Insurance, and Fintech.

We work with brands to drive high-intent customer acquisition through performance marketing, affiliate partnerships, app installs, lead generation, and growth campaigns at scale.

We are now expanding our Affiliate & App Growth vertical and are looking for a sharp, hungry, and commercially strong Business Development Manager who can onboard and grow relationships with brands looking to acquire users through affiliate and performance channels.

Role Overview

As a Business Development Manager, your primary responsibility will be to acquire and manage advertiser relationships for app growth and performance campaigns.

You will work closely with:

Internal affiliate team

Product and operations teams

Your role is to bring new revenue opportunities into the company and scale client relationships.

What You'll Be Doing

Client Acquisition & Revenue Growth

Reach out to brands directly, startups and app companies for performance marketing opportunities

Pitch app acquisition, CPI, CPA, CPL, CPR, and affiliate growth solutions

Build relationships with:

Fintech companies

Gaming apps

E-commerce brands

Insurance companies

EdTech companies

Healthcare apps

D2C brands

Generate new business opportunities through LinkedIn, networking, outbound outreach, events, and referrals

Campaign & Partnership Management

Understand client KPIs:

CPI

CAC

Retention

ROAS

Quality metrics

Coordinate internally with affiliate managers and operations teams to ensure smooth campaign execution

Negotiate commercials, payouts, and delivery terms with clients

Ensure campaign scale and long-term relationship growth

Market Intelligence

Stay updated with:

App growth trends

Affiliate ecosystem

Mobile advertising trends

Performance marketing models

Identify new advertiser categories and revenue opportunities

What We're Looking For

Must-Have Skills

3–5 years experience in:

Business Development

Affiliate marketing

App growth

Performance marketing

Digital advertising sales

Mobile marketing

Strong understanding of:

CPI / CPA / CPL models

Affiliate ecosystem

Mobile app acquisition

Digital funnels

Excellent communication & negotiation skills

Strong relationship-building capability

Self-driven and target-oriented mindset

Good To Have

Existing relationships with direct advertisers

Experience in app install campaigns

Understanding of attribution tools like AppsFlyer, Branch, Adjust, etc.

Experience working with affiliate networks, publishers, or media agencies

Success Metrics

You'll be evaluated on:

New client acquisition

Revenue generated

Number of active campaigns

Client retention & repeat business

Monthly billing growth

Campaign scale achieved

Why Join Us

Opportunity to build a high-growth business vertical from the ground up

High ownership role with direct impact on company revenue

Fast-moving entrepreneurial environment

Exposure to large-scale digital growth campaigns

Opportunity to grow into leadership roles as the business scales

Compensation

Fixed Salary + Attractive Performance Incentives

Additional upside for high-performing candidates

Ideal Candidate Profile

We are looking for someone who:

Loves sales and deal-making

Understands hustle and execution

Can independently open doors and close partnerships

Is comfortable working in a fast-paced startup environment

Thinks commercially and moves fast

This is not a maintenance role.

This is a builder role.