Business Development Representative - Ads

Born in India, Built for the World

Amagi is an Emmy®-winning, agentic industry cloud platform powering the modern video economy. We help media companies unify streaming and broadcast workflows, modernize operations, and maximize monetization—from live remote production and real-time ad decisioning to automated playout and global content syndication.

Trusted by a majority of the world's top 50 listed media companies, Amagi delivers:

• 9,000+ channels across 300+ content distributors
• 500,000+ hours of content processed
• 26 billion+ monetized ad impressions

We power marquee brands including CBS, BBC, Warner Bros. Discovery, NBC, NBA, and DAZN—and the world's biggest events: The Olympics, Super Bowl, The Grammys, and the US Presidential Debate.

Amagi is built on the belief that freedom and happiness are essential for people to do their best work. We call it the Amagi Way: a unique DNA of goodness, purpose, and innovation that shapes how we work, the teams we build, and the impact we want to make together. Over the last two decades, it has been the driving force behind how we have redefined the video economy while contributing to the communities around us.

Headquartered in Bengaluru, India, and listed on the BSE and NSE, Amagi is a global team of 1,000+ people spread across offices in the Americas, EMEA, and APAC.

To learn more about our impact, we invite you to explore here.

Work Mode : In-Office

Location : Bengaluru (Bannerghatta Road)

Role Overview:

The Business Development Representative (BDR) – Ads Business will play a critical role in driving outbound pipeline generation and strategic account development across regions. This role requires a highly proactive individual with strong outbound prospecting experience, understanding of the media and advertising ecosystem, and the ability to engage senior stakeholders across broadcasters, OTT platforms, agencies, advertisers, and FAST partners. You will work closely with Sales, Revenue Operations, Marketing, and Product teams to identify opportunities, generate qualified meetings, and contribute to Amagi's advertising revenue growth.

What will you own

Prospecting & Pipeline Generation:

• Identify and research high-potential accounts across regions within Broadcast, OTT, FAST, CTV, Advertising, and Media sectors.
• Conduct outbound prospecting through email, calls, LinkedIn, and social channels to generate qualified opportunities.
• Engage with senior decision-makers including Revenue Heads, Ad Sales Leaders, Digital Strategy teams, and Content Monetisation stakeholders.
• Build and maintain a strong pipeline of qualified meetings for the Ads Sales team.

Account Mapping & Market Research:

• Partner with Sales leadership to prioritise strategic target accounts and growth markets.
• Conduct account mapping to identify key stakeholders, buying centres, and organisational structures.
• Stay updated on regional media trends, advertising shifts, FAST ecosystem developments, and competitive landscape.

Campaign Execution & Sales Collaboration:

• Execute outbound campaigns aligned to regional GTM priorities and Ads business objectives.
• Collaborate with Marketing and Sales teams on messaging, outreach sequences, and vertical-specific positioning.
• Contribute insights from prospect conversations to improve targeting and campaign effectiveness.

CRM & Operational Excellence:

• Maintain accurate CRM hygiene and activity tracking within Salesforce and prospecting tools.
• Ensure timely logging of prospect interactions, account updates, and qualification notes.
• Provide structured handoff notes and qualification summaries to the Sales team.

What are we looking for

• Bachelor's degree in Business, Marketing, Communications, or related field.
• 5+ years of experience in Business Development, SDR/BDR, or Sales roles within SaaS, AdTech, MediaTech, Broadcast, OTT, or Digital Advertising industries.
• Proven success in outbound prospecting and pipeline generation across markets.
• Strong understanding of the media, advertising, OTT, FAST, or connected TV ecosystem.
• Excellent communication, stakeholder engagement, and relationship-building skills.
• Experience using Salesforce, LinkedIn Sales Navigator, Outreach.io, and modern prospecting tools.
• Self-driven, highly organised, and comfortable working in a fast-paced, high-growth environment.
• Additional Asian language proficiency is an added advantage.

Life at Amagi:

Amagi is an equal opportunity employer. Our culture is built around four values that show up in how we work every day.

• Be Vulnerable, Be You. Authenticity is our baseline.
• Goodness Wins. We always lead with integrity.
• Have Fun with Challenges. We see obstacles as opportunities, not roadblocks.
• Think Macro, Do Micro. We dream big but execute with relentless precision.

A Place That Takes Care of You:

We care about you as a whole person, and our offerings reflect that. You and your loved ones have access to comprehensive health insurance and our Employee Assistance Program, which covers mental health counselling, financial and legal guidance, and diet and nutrition support. Our office spaces are naturally lit and ventilated, with nutritious meals available every day. An on-site gym and wellness rooms are available for you to rejuvenate. We believe good work should transcend building a great product. Our Employee Resource Group gives you a community within the company. Our volunteering programs and community initiatives give you ways to contribute to the world outside of it.