JOB TITLE
Business Development Relationship Manager
GRADE : M
DEPARTMENT
Branch Banking
LOCATION : Branch
SUB-DEPARTMENT
Sales
TYPE OF POSITION : Full-time
REPORTS TO
Branch Manager-Branch Banking
REPORTING INTO
NA
The incumbent will be primarily responsible to -
- Acquire new Priority/HNI customers for liabilities from open market
- Plan and execute activities with the objective of acquiring Priority/HNI customers
- Digital Adoption- Ensure that all onboarded customers are using our digital banking channels
- Ensure that Cross-sell targets assigned are met for Third Party Products such as Life Insurance, General Insurance, Health Insurance, Mutual Funds, SIP etc.
- Ensure that other targets assigned such as Forex, Cards are met through NTB customers.
- Ensure that Asset cross-sell is done basis target assigned (if applicable in respective branches)
- SIZE OF THE ROLE
FINANCIAL SIZE
NON-FINANCIAL SIZE
- Current Account Numbers- 1
- Savings Account Numbers- 6
- Current Account Values- 1.5 Lakhs
- Savings Account Values- 18 Lakhs
- TD Values- 15 Lakhs
- TPP- 1 Lakh Premium in Insurance
(Subject to changes basis Management decision)
- Current Account Products- Esp Maxima & HNI Products
- Savings Account Products: - Esp Maxima & HNI Products
- Fixed Deposits
- Life Insurance
- Health Insurance
- General Insurance
- Mutual Funds & SIPs
- KEY DUTIES & RESPONSIBILITIES OF THE ROLE
Business - Meet set targets on liabilities in terms of Priority/HNI open market acquisition & customer conversion via activities
- Understand need and acquire Priority/HNI customers who meet the criteria for liability products through either of the below channels:
- Leads generated by branch staff and personal leads
- Activities
- Alternate channels
- Maintain the database of the prospects, meet select prospects and manage the relationship thereafter till specified tenure
- Digital Adoption- Ensure that all onboarded customers are using our digital banking channels
- Ensure that Cross-sell targets assigned are met for Third Party Products such as Life Insurance, General Insurance, Health Insurance, Mutual Funds, SIP etc
- Ensure that other targets assigned such as Forex, Cards are met through NTB customers.
- Ensure that Asset cross-sell is done basis target assigned (if applicable in respective branches)
- Share customer insights/product related feedback with the Sales Manager - Liabilities
Customers
- Interact with customers in a courteous and professional manner; provide prompt, efficient and accurate services
- Reduce customer dormancy and customer attrition by continuous engagement / interaction
- Resolve customer queries on all products offered by the bank.
Internal Processes
- Guide the customer to fill the Account Opening Form; ensure receipt and verification of KYC documents; obtain customer signatures on all mandatory documents
- Strictly adhere & maintain compliance to KYC norms
- Drive the usage of alternate channels such as Internet Banking, Mobile Banking, Rewards Program, ATM etc.
- Adhere to all laid out Rules, Regulations and Internal procedural guidelines with utmost integrity.
Learning & Performance
- Maintain up-to-date knowledge of the liabilities products and services as well as a working knowledge of other products offered in the branch
- Ensure adherence to training man-days/ mandatory training programs for self
Ensure goal setting, mid-year review and performance appraisal processes are completed within specified timelines
- MINIMUM REQUIREMENTS OF KNOWLEDGE & SKILLS
Educational
Qualifications
- Graduate, preferably in commerce and related streams
Experience
- 3-5 year experience, preferably in sales
Certifications
Functional Skills
- Basic knowledge on retail banking products
- Documentation skills
- Process compliance focus
- Communication skills: fluent in the local language
- Basic knowledge on Competition's offerings
Behavioral Skills
- Courteous customer service skills
- Time Management
- Selling skills
- Telephonic cold calling skills
- Willingness to travel & relocation as per business requirements and career opportunities
Competencies
- Planning & Organizing
- Driving Execution
- Managing Relationships
- Customer Focus
- KEY INTERACTIONS
INTERNAL
EXTERNAL
- Branch Team – Unsecured Loans Officials; Secured Loans Officials; Operations team
- Regional Product & Marketing team
- State HR
- Customers
PREPARED BY: Sanat
DATE: 21-06-2025
Date
REVIEWED BY:
LAST UPDATED BY: TM Team
DATE: 30-06-2025 
