Business Development Partner

Business Development PartnerFinancial Therapy Association of India®

Position: Business Development Partner

Organisation: Financial Therapy Association of India® (FTAI)

Engagement: Full-Time / Part-Time / Independent Professional

Work Mode: Remote / Hybrid / Field

Experience: 0–5+ years in business development, sales, financial services, education, training, or professional membership — experience may be considered based on capability.

About FTAI

Financial Therapy Association of India® (FTAI) is a professional organisation focused on advancing financial counselling, financial therapy, financial well-being, professional education, and responsible financial decision-making.

FTAI offers professional education programmes including Certified Financial Counsellor (CFC), Certified Financial Therapy Professional (CFTP), and other specialised programmes in finance, financial well-being, behavioural finance and related areas.

We are expanding our professional network and are looking for Business Development Partners who can help us reach professionals, students, institutions and individuals interested in financial education and professional development.

Role Purpose

The Business Development Partner will be responsible for developing business opportunities for FTAI through the promotion and enrolment of:

• FTAI online courses
• Professional certification programmes
• Membership programmes
• Workshops and webinars
• Professional development programmes
• Institutional training opportunities
• Other FTAI education and professional-development offerings

The role is primarily focused on relationship building, lead generation, outreach, counselling prospective learners and members, and converting qualified prospects into FTAI students or members.

Key Responsibilities1. Course Promotion & Enrolment

• Promote FTAI's online courses and certification programmes.
• Generate prospective student leads through personal networks, LinkedIn, social media, referrals and professional outreach.
• Explain course structure, eligibility, learning outcomes and programme benefits.
• Follow up with prospective learners.
• Support the enrolment process.
• Maintain a healthy pipeline of prospective students.

2. Membership Development

Promote FTAI membership opportunities among:

• Financial professionals
• Bankers
• Insurance professionals
• Mutual Fund Distributors
• Investment professionals
• Financial advisors
• Counsellors
• Trainers
• Students
• Entrepreneurs
• Academicians
• Other professionals interested in financial well-being and financial education.

3. Professional Networking

• Build relationships with professionals and organisations.
• Identify potential institutional and corporate partnerships.
• Participate in networking events, webinars and professional forums.
• Develop referral relationships.
• Represent FTAI professionally in relevant networking environments.

4. Digital Business Development

Use appropriate digital channels to generate awareness and leads, including:

• LinkedIn
• WhatsApp
• Email
• Social media
• Online communities
• Professional networks
• Webinars and virtual events

5. Prospect Counselling

The Business Development Partner should be able to understand a prospect's:

• Professional background
• Career objectives
• Learning requirements
• Interest in financial counselling/therapy
• Professional development goals

and appropriately recommend relevant FTAI programmes or membership options.

Ideal Candidate

We are looking for individuals who are:

Strong communicators

Relationship-oriented

Comfortable with professional networking

Interested in finance and financial education

Self-driven and entrepreneurial

Comfortable working independently

Capable of generating leads and following up consistently

Comfortable using LinkedIn, WhatsApp and digital communication tools

Interested in building a long-term professional association with FTAI

Preferred Background

Candidates with experience in any of the following areas will be preferred:

• Banking
• Mutual Funds
• Insurance
• Wealth Management
• Financial Advisory
• Financial Services
• Education & Training
• EdTech
• Professional Membership Organisations
• Business Development
• Sales
• Corporate Training
• Career Counselling
• Entrepreneurship

Fresh graduates and professionals looking for a part-time business opportunity may also apply if they demonstrate strong communication and networking capabilities.

Earning & Growth Opportunity

This role is designed to provide an entrepreneurial business-development opportunity rather than a conventional sales job.

Depending on the applicable FTAI programme and approved commercial structure, Business Development Partners may have opportunities to earn through:

• Course enrolment incentives
• Membership acquisition incentives
• Business development commissions/incentives
• Institutional programme development
• Referral opportunities
• Performance-based growth opportunities

Compensation and incentive structures will be communicated separately and will be subject to the applicable FTAI policies, programme terms and regulatory requirements.

Full-Time or Part-Time Opportunity

The role can be structured for professionals who want to:

Build a Full-Time Career

Develop FTAI business within a designated market and build a professional network.

Build a Part-Time Business

Work alongside an existing profession or business and generate additional professional income through FTAI's education and membership ecosystem.

What FTAI Provides

Depending on the engagement model, FTAI may provide:

• Professional programme information
• Course brochures and marketing materials
• Digital promotional resources
• Product/course orientation
• Business development guidance
• Lead-conversion support
• Training and onboarding
• Professional networking opportunities
• Access to FTAI's education ecosystem
• Opportunities to participate in FTAI events and initiatives

Key Performance Indicators

Performance may be evaluated based on:

• Qualified leads generated
• Course enquiries
• Course enrolments
• Membership acquisition
• Conversion rate
• Institutional partnerships
• Professional network development
• Customer/student engagement
• Retention and relationship quality

FTAI will focus on quality relationships and sustainable professional development, not merely high-volume selling.

Professional Standards

Business Development Partners are expected to:

• Represent FTAI accurately and professionally.
• Never make misleading income, career or programme claims.
• Never guarantee employment or financial returns.
• Provide accurate information about FTAI programmes and memberships.
• Follow applicable FTAI policies and professional standards.
• Maintain confidentiality of prospect and member information.
• Follow applicable laws and regulations when promoting financial products, services or educational programmes.

Why Join FTAI

This opportunity is particularly suitable for professionals who want to combine:

Finance + Education + Entrepreneurship + Professional Development

You will have the opportunity to participate in the development of a growing professional ecosystem focused on the emerging fields of financial counselling, financial therapy and financial well-being.

Build your network. Build your professional practice. Build your future with FTAI.

Financial Therapy Association of India®

Where Money Meets Mind™