Business Development Officer - Sales

About Sapna Book House

Sapna Book House is one of India's leading book and retail brands, with a strong presence in books, educational products, stationery, and other learning resources. With a customer-focused approach and a growing retail network, Sapna Book House continues to make books and educational products accessible to customers across different markets.

Our business works closely with schools, educational institutions, publishers, and customers to provide a wide range of books, educational kits, and learning solutions.

As we continue to expand our presence across India, we are looking for dynamic, passionate, and target-oriented professionals to join our growing team and contribute to our business development and expansion.

About the Role

Sapna Book House, is looking for a Business Development Officer to drive business growth by developing strong relationships with schools and educational institutions within the assigned territory.

The ideal candidate will have experience in B2B sales, field sales, publishing, or the education industry, with excellent communication skills and a strong target-oriented approach.

Key Responsibilities

• Develop new business opportunities by visiting schools within the assigned territory.
• Build and maintain strong relationships with Principals, Teachers, School Management, and key decision-makers.
• Generate leads and conduct product presentations for schools and educational institutions.
• Achieve monthly sales, collection, and business development targets.
• Identify new business opportunities through market mapping, competitor analysis, and regular field visits.
• Follow up with prospective clients and convert leads into business.
• Coordinate with internal teams to ensure smooth order processing, execution, delivery, and customer support.
• Carry and present books, educational kits, and product samples during field visits as required.
• Maintain accurate records of leads, sales, collections, and customer interactions.
• Submit daily activity and sales reports.
• Stay active and responsive on official WhatsApp groups and communication channels.
• Take ownership of assigned territory and consistently work towards achieving business targets.

Experience & Requirements

• 1–5 years of total work experience.
• Minimum 1–2 years of experience in the publishing industry, educational sales, or B2B sales is preferred.
• Proven experience in field sales and business development.
• Strong lead-generation, relationship-building, negotiation, and closing skills.
• Two-wheeler and a valid driving license are mandatory.
• Willingness to carry books, educational kits, and product samples during field visits.
• Willingness to travel extensively within the assigned territory.
• Comfortable working in a target-driven and fast-paced sales environment.
• Self-driven, energetic, and results-oriented with a strong go-getter attitude.
• Willing to work six days a week.

Educational Qualification

• Graduate in any discipline.

Preferred Skills

• Good communication skills in Kannada and English.
• Basic working knowledge of MS Office, Excel, WhatsApp, and online meeting tools.
• Strong interpersonal and presentation skills.
• Good negotiation and follow-up skills.
• Ability to independently manage an assigned territory.