The Business Development Officer (BDO) is a core execution role responsible for driving the direct merchant acquisition and initial business development for the Nearwala App within their assigned territory in the Telangana regions. This role requires an ambitious, results-oriented professional with excellent field sales and relationship-building skills, focused on rapidly expanding Nearwala's merchant base and market presence. The BDO will report to the Regional/City Head.
Key Roles and Responsibilities
- Merchant Acquisition & Sales Execution
- Identify and Onboard Merchants: Aggressively prospect, pitch, and onboard local merchants, businesses, and service providers relevant to the Nearwala platform, ensuring a diverse and high-quality service offering.
- Achieve Sales Targets: Consistently meet and exceed stringent weekly/monthly merchant acquisition and sales targets as defined by the regional leadership.
- Field Sales Management: Manage the end-to-end sales cycle, from lead generation and cold calling to product demonstration, negotiation, and contract closure.
- Pitch & Product Knowledge: Deliver compelling presentations of the Nearwala App's value proposition, features, and benefits tailored to various merchant categories (e.g., retail, services, F&B).
Territory Management & Market Penetration
- Market Mapping: Conduct thorough local market mapping and competitive analysis within the assigned territory to identify high-potential areas and key merchant clusters.
- Penetration Strategy: Execute territory-specific strategies to ensure rapid and deep market penetration, focusing on maximizing Nearwala's visibility among target businesses.
- Documentation: Ensure accurate and timely submission of all onboarding documentation and activation details for newly acquired merchants.
Relationship Management & Support
- Merchant Relationship Building: Build and maintain strong initial relationships with newly onboarded merchants to ensure successful activation, initial usage, and satisfaction.
- Transition to Account Management: Work closely with the Operations/Account Management team to ensure a smooth handover of the merchant post-acquisition for ongoing support and growth.
- Feedback Collection: Collect and relay actionable feedback from merchants regarding product features, pricing, and service experience to the regional management team.
Required Qualifications & Skills
- Experience: 2-5 years of proven experience in field sales, direct sales, or business development, preferably within the Hyperlocal, E-commerce, Fintech, SaaS, or FMCG (Distribution/Sales) industries.
- Education: Bachelor's degree in Business, Marketing, or a related field is preferred.
- Sales Acumen: Demonstrated ability to meet and exceed demanding sales targets
- Market Knowledge: Familiarity with the local business landscape, markets, and merchant dynamics in Telangana is highly advantageous.
- Skills: Strong negotiation, persuasion, and presentation skills. Must be a self-starter who is comfortable with extensive travel within the region.
- Communication: Excellent verbal communication skills in English and mandatory proficiency in Telugu (written and spoken) to effectively interact with local business owners.
