Business Development & Marketing Executive

We are looking for a proactive and organized Business Development & Marketing Executive who can support our business growth through outbound lead generation, LinkedIn engagement, email marketing, CRM management, and inbound lead follow-up.

The ideal candidate should be comfortable researching potential clients, initiating conversations on behalf of the company, maintaining a structured sales pipeline, and consistently following up to generate qualified business opportunities and meetings.

Key Responsibilities

• Identify and research potential B2B clients and decision-makers.
• Connect with prospects through LinkedIn, email, and other relevant channels.
• Initiate conversations, follow up with prospects, and arrange qualified meetings.
• Maintain accurate lead, communication, and follow-up records in our CRM.
• Manage regular LinkedIn posts and company service-related content.
• Plan and execute targeted email marketing campaigns with strong CTAs.
• Monitor company inboxes and promptly follow up on inbound inquiries.
• Track outreach, campaigns, leads, meetings, and overall pipeline activity.
• Coordinate with management/business development team on promising opportunities.

Requirements

• 1-2 years of experience in business development, lead generation, inside sales, or digital marketing.
• Excellent written and verbal English communication skills.
• Hands-on experience with LinkedIn prospecting and B2B lead generation.
• Familiarity with CRM and email marketing platforms such as HubSpot, Mailchimp, etc.
• Strong research, follow-up, organization, and communication skills.
• Self-driven and capable of working independently.
• Experience in an IT/software services or B2B technology company is a plus.

Ideal candidate: Someone who can take ownership of the complete lead-generation process—from finding the right prospects and starting conversations to arranging meetings and keeping the CRM/pipeline updated.