Job Title: Business Development & Marketing Coordinator (Email, Direct Mail, Digital)
Department: Marketing / Business Development
Location: Remote
Type: Full-time
Work Hours: PST
Key Responsibilities:
Campaign Planning & Execution
- Build and manage a monthly marketing calendar (email + direct mail + digital).
- Execute email marketing campaigns: list segmentation, content drafts, A/B testing, deliverability hygiene, and reporting.
- Execute postcard/direct mail campaigns: targeting lists, creative coordination, print/mail vendor management, and response tracking.
Lead Generation & Business Development
- Identify and build prospect lists (property management, GCs, developers, facility managers, retail, multi-family, affordable housing partners, etc.).
- Run outbound sequences (email + phone follow-up + light LinkedIn outreach as needed) and schedule discovery calls/site walks for leadership/PMs.
- Maintain a simple pipeline and follow-up cadence so leads don't fall through the cracks.
Digital & Website Coordination
- Coordinate improvements to the website with the current provider (updates, landing pages, service pages, conversion forms), aligning with how the company already coordinates website changes .
- Manage online presence basics: Google Business Profile updates, review-generation workflows, and directory listings consistency.
Systems, Data, and Reporting
- Own CRM/contact database integrity (tags, segments, opt-in status, notes, next steps).
- Track channel ROI (cost per lead, lead-to-estimate, estimate-to-win, revenue by channel).
- Produce a concise weekly dashboard for the Owner/President: activity, pipeline, wins, lessons learned, next week plan.
Brand & Collateral
- Coordinate collateral needed for outreach: capability statement, service one-pagers, project sheets, email templates, and direct mail creative.
- Ensure messaging is consistent with Gills positioning and target customers.
What Success Looks Like (First 90 Days)
- Clean, segmented contact database and compliant email infrastructure.
- 24 outbound campaigns/month running reliably (email + postcard + digital).
- Documented process for lead intake follow-up handoff to estimating/PM.
- A measurable pipeline with clear attribution (you can show what's working).
Qualifications
Required
- 2+ years in marketing coordination, BD support, or lead-gen (construction/trades/services strongly preferred).
- Experience running email marketing campaigns and working with a CRM/contact database.
- Strong project management: can juggle vendors, deadlines, and internal stakeholders.
- Excellent writing and communication skills (short, clear, professional outreach).
Preferred
- Experience marketing for contractors (electrical, HVAC, plumbing, GC, facilities).
- Direct mail campaign experience and vendor coordination.
- Basic understanding of SEO/local search and conversion-focused websites.
- Familiarity with compliance basics (opt-outs, consent, list hygiene).
Tools You May Use (or help us implement)
Email platform, CRM (or structured spreadsheets to start), list providers, print/mail vendors, simple landing page tools, and reporting dashboards.
