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Job Description
Organization: Women Leadership Circle (WLC)
Location: Mumbai
Reporting To: COO / CEO
ROLE -
The Business Development Manager will be responsible for driving revenue growth for Women Leadership Circle across both B2B and B2C segments, with a strong focus on lead generation through digital marketing and relationship-building. This role will identify, develop, and convert opportunities with corporates, institutions, partners, and individual members, aligned with WLC's mission of enabling and aiding. women in leadership.
KEY RESPONSIBITIES -
Business Development – B2B & B2C
Identify, develop, and manage opportunities across B2B (corporates, institutions, ecosystem partners) and B2C (individual women leaders interested in joining WLC membership).
Build and maintain a healthy sales pipeline from programs, social media platforms, events, partnerships, and bespoke offerings.
Conduct market research to identify new segments, and partnership opportunities relevant to WLC's offerings.
Lead outreach to key decision-makers (HR, L&D, D&I heads, business leaders) to pitch WLC programs and partnerships.
Digital Lead Generation & Growth
Work closely with the marketing team to design and run digital campaigns (email, social media, performance marketing, webinars) for lead generation.
Define and track key metrics such as lead volume, conversion rates, cost per lead, and ROI of digital initiatives.
Optimize landing pages, lead forms, and funnels to improve conversion from enquiry to closure.
Use CRM and marketing tools to nurture leads through campaigns, follow-ups, and personalized communication.
Relationship Management & Conversion
Build and nurture strong relationships with corporate stakeholders, partners, and high-potential individual members.
Conduct sales meetings, presentations, and demos (online/offline) to showcase WLC offerings.
Negotiate proposals, pricing, and partnership terms within defined guidelines and close deals.
Represent WLC at external forums, events, and networking platforms to build visibility and generate interest.
Collaboration & Reporting
Collaborate closely with Brand & Marketing, Member Relations and Operations teams to ensure seamless delivery post-conversion.
Provide regular reports and dashboards on pipeline status, conversions, forecast, and key account updates to leadership.
Share on-ground insights to help shape offerings, pricing, and go-to-market strategies.
CANDIDATE PROFILE -
Qualifications & Experience
o Bachelor's degree in Business, Marketing, Communications, or related field; MBA preferred.
o 6-10 years of experience in Business Development / Sales / Growth, preferably in:
Communities, leadership programs, education, HR/L&D, or professional networks.
o Digital-first or service-based organizations.
o Proven experience in B2B sales (corporates, institutions) and B2C enrolments (individual customers).
o Demonstrated track record of achieving revenue targets and growing pipelines.
Skills & Competencies
o Strong understanding of digital marketing-driven lead generation (social media, email, webinars, paid campaigns).
o Excellent communication, presentation, and storytelling skills, with the ability to pitch to senior stakeholders.
o Relationship-building and networking skills with a partnership mindset.
o Comfortable working in a fast-paced, early-stage/start-up-like environment with high ownership.
o Analytical mindset with the ability to work with numbers, funnels, and metrics.
- o High degree of self-motivation, initiative, and result orientation.
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