Business Development Manager- Middle market

Strategic Planning and Market Development

● Define Growth Strategy: Develop and execute a comprehensive sales strategy specifically targeting the Middle Market segment to ensure retention and market share growth in the South Asia Region.

● Market Analysis and Intelligence: Continuously monitor market trends, competitive strategies, and new technologies in water treatment. Maintain and update market search and sales reports to inform strategic decisions.

● Opportunity Generation: Identify, develop, and maintain a healthy pipeline of opportunities by connecting with potential and existing customers.

● Product and Technology Interface: Act as the key interface with technology and product management groups to ensure product offerings are aligned with specific market requirements and customer needs. Sales Execution and Performance Management

● Revenue and Margin Accountability: Be directly responsible for delivering the target top line revenue and gross margin for the assigned region.

● Value-Based Selling: Ensure the team sells value and solutions (e.g., process chemicals) rather than merely commodities. Define clear Return on Investment (ROI) models for customers.

● Customer Relationship Management: Oversee and conduct regular visits to key and potential customers to maintain strong, long-term relationships.

● Order Execution: Ensure the technical aspects of order execution are handled correctly, interfacing with internal departments like engineering, operations, and finance as needed. Leadership and Team Development

● Team Motivation and Coaching: Lead, motivate, and coach the sales team to work on new inquiries, complex negotiations, and maximize sales development within existing accounts.

● Talent Development: Take overall responsibility for the development and training of the sales team, enhancing their capability to meet growth targets.

● Cross-Functional Alignment: Coordinate with marketing for promotional events and campaigns, and collaborate effectively across all internal departments (engineering, customer service, purchasing, etc.) to ensure seamless execution and customer satisfaction. Key Competencies and Traits