Business Development Manager (International Student Recruitment)

Job Title Business Development Manager (International Student Recruitment) Location: Kochi

About upGrad At upGrad, we prioritize promoting equality, diversity, and inclusion as a leading online education platform. Our dedicated efforts aim to drive business results while simultaneously creating a better future for our employees, global learners, university and business partners, and communities. We value and encourage individuals to bring their authentic selves to work, and we encourage you to inform us during your applicationif you have specific needs or require support. Join us in our mission to revolutionize digital learning by offering industry-relevant programs in areas such as Data Science, Machine Learning, Product Management, Digital Marketing, and Entrepreneurship. We are actively seeking passionate individuals to collaborate with usin designing programs that empower working professionals and shape the careers of tomorrow. At upGrad, we pride ourselves on fostering a dynamic and inclusive workplace culture that nurtures innovation, collaboration, and recognizes the value of everyone's contributions. Our team consists of talented and passionate individuals committed to transforming the education industry and enabling working professionals to unlock their full potential.

Started in 2015, upGrad is Asia's largest integrated Learning, Skilling, and Workforce Development Company. A part of its portfolio includes higher-ed programs encompassing online & hybrid Degree programs, certification, Bootcamps, Diploma, Master's and Executive Doctorate programs for working professionals. It has been designed to power the career success of the global workforce via enhanced curriculum and competencies that makes them job and market-ready. upGrad provides most of these programs in partnership with top Indian and International universities to offer them with heavy experiential learning that are at par with global education standards. It ranges across Tech, Data, Management, Law, HR, Digital Marketing, Supply Chain, Emerging Technologies, and Business Analytics among others.

About GSP: GSP is one of the leading agent aggregator platform in the world. It started in Australia with its founder Elaine Starkey and has 800 + partner universities to drive recruitment via agent network. Now it is much bigger with upGrad owning 100% stake in the company and is now upGrad GSP.

We are seeking a dynamic Business Development Manager to lead our student recruitment efforts in the Gujrat region. The ideal candidate will have 5-8 years of overall experience, with at least 3-4 years in B2B sales through agent-driven roles, and a strong understanding of the Kochi market.

Key Responsibilities:

Strategic Leadership: Develop and execute recruitment strategies for upGrad GSP, in collaboration with the VP - India.

Agent Relationship Management: Directly manage relationships with recruitment agents, ensuring B2B sales targets are met or exceeded.

Team Leadership: Lead a team of Business Development Managers (BDMs) to recruit students from their respective geographies, ensuring quality recruitment to partner universities through a robust network of study abroad agents

. Target Achievement: Ensure each BDM within the team meets or exceeds their individual targets, enabling the overall regional target to be achieved.

Collaboration with Admissions: Work closely with the admissions team to ensure competitive requirements are maintained and the recruitment pipeline is optimized, addressing any admissions challenges promptly.

Marketing Coordination: Collaborate with the marketing team to ensure timely production of relevant marketing materials and the execution of campaigns to achieve recruitment targets.

Conversion Optimization: Partner with the conversion team to design and implement campaigns aimed at maximizing conversion rates through effective planning and messaging.

Strategic Partnerships: Build and maintain strategic, market-leading relationships with agents across India to drive growth and enhance market presence, ensuring targets are consistently met or surpassed

. Compliance and Standards: Stay fully informed about admissions criteria, policies, and procedures to ensure compliance in all recruitment activities.

Student Engagement: Participate in recruitment events and provide guidance and counseling to prospective students.

Reporting and Market Intelligence: Prepare and disseminate comprehensive reports on market visits, ensuring valuable market intelligence is shared across the organization.

Training and Collaboration: Work collaboratively with recruitment colleagues to provide training and support to staff involved in student recruitment activities.

Additional Duties: Undertake any other duties within the scope of the role as required by the business.

Equal Opportunity Statement

We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, colour, national origin, gender, gender identity or expression, sexual orientation, age, marital status, veteran status, or disability status. All employment is decided on the basis of qualifications, merit, and business need.