Urban Aura is a fast-growing entertainment, event, and artist management company creating memorable live experiences across India. We work at the intersection of music, artists, creators, brands, audiences, and culture, bringing together exciting names from the entertainment industry.
Urban Aura has been associated with leading Indian artists such as B Praak, Darshan Rawal, Shaan, Shreya Ghoshal, and many more through live events, artist-led shows, and cultural experiences.
Along with live events and artist management, Urban Aura is also building its own event IPs, including Holitina, a vibrant celebration of music, entertainment, culture, and audience experiences.
For anyone looking to build a career in entertainment, events, artist management, influencer marketing, or brand partnerships, Urban Aura offers a dynamic, creative, and high-exposure work environment.
Role Overview
We are looking for a Business Development Manager who can help Urban Aura build strong brand relationships, create collaboration opportunities, and grow its network across events, artists, creators, lifestyle brands, and agencies.
The ideal candidate should understand brands, marketing campaigns, events, creators, and audience engagement, and should be confident in building relationships with decision-makers.
Key Responsibilities
- Identify and build relationships with brands, agencies, founders, marketing teams, PR teams, and partnership teams.
- Develop brand collaboration opportunities for Urban Aura's events, artists, creators, and cultural properties.
- Create and present customized partnership ideas based on brand objectives and Urban Aura's audience.
- Build and manage a strong pipeline of potential brand partners across lifestyle, fashion, beauty, hospitality, entertainment, FMCG, tech, and youth-focused categories.
- Lead outreach, meetings, follow-ups, proposal sharing, negotiation, and partnership conversations.
- Work with internal teams to create attractive collaboration formats for events, artists, and campaigns.
- Maintain structured records of brand conversations, proposals, follow-ups, and partnership status.
- Stay updated on brand campaigns, creator collaborations, entertainment trends, and youth culture.
- Coordinate internally to ensure smooth execution of agreed partnership deliverables.
Required Skills & Qualifications
- 2–5 years of experience in business development, brand partnerships, strategic alliances, event partnerships, media sales, influencer marketing, PR, or lifestyle marketing.
- Strong understanding of brand collaborations, campaigns, events, creators, and audience engagement.
- Existing relationships with brands, agencies, marketing teams, founders, or PR professionals will be an added advantage.
- Excellent communication, presentation, and relationship-building skills.
- Ability to create strong pitches, proposals, and collaboration ideas.
- Strong follow-up, negotiation, and coordination skills.
- Good knowledge of lifestyle, entertainment, music, fashion, beauty, hospitality, and digital-first brands.
- Self-driven, proactive, and comfortable working in a fast-paced creative environment.
Perks & Benefits
- Opportunity to work closely with leading Indian artists such as B Praak, Darshan Rawal, Shaan, Shreya Ghoshal, and many more, along with creators, influencers, brands, and live events.
- Exposure to the entertainment, lifestyle, influencer, event, and brand collaboration industry.
- Access to live events, networking opportunities, and industry connections.
- Supportive and creative work culture where ideas, ownership, and collaboration are encouraged.
- Beautiful office infrastructure in Jaipur with an inspiring and thoughtfully designed workspace.
- Hands-on experience in brand partnerships, influencer collaborations, event promotions, and creator-led campaigns.
- Creative freedom to propose new partnership ideas, campaign formats, and collaboration concepts.
- Opportunity to build a strong professional network with artists, influencers, creators, brands, agencies, and marketing professionals.
- Growth opportunity within Urban Aura as the brand expands into more events, artists, and cultural properties.
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