Location: Bangalore (with travel across key cities)
Experience: 35 years in beverage sales or business development (mocktails, tonic water, beer, syrups)
About Dad's Hack by Kombucherie
Dad's Hack is a fast-growing craft beverage brand reimagining gut-friendly, low-sugar drinks for the modern Indian consumer. From our premium craft Kombucha to the upcoming Kombucha Concentrate for bars and cafs, we're building a new-age beverage category that's functional and flavourful.
We are now expanding our HORECA footprint and looking for a Business Development Manager with a strong hospitality network to drive growth across hotels, resorts, restaurants, cafs, bars, and microbreweries.
Role Overview
As Business Development Manager HORECA, you will lead the expansion of Dad's Hack Kombucha and our new Kombucha Concentrate across on-premise channels. You'll work closely with the founders to develop business growth plans, manage relationships with key accounts, and help shape how Dad's Hack becomes the go-to low-sugar mixer for mocktails and cocktails across India.
Key Responsibilities
- Build and maintain strong relationships with hotels, restaurants, cafs, bars, and microbreweries.
- Identify, negotiate, and onboard new HORECA partners, distributors, and stockists across key cities.
- Introduce and sample Dad's Hack Kombucha and Kombucha Concentrate to key on-premise customers to drive menu adoption.
- Develop and manage partnerships with bartenders, mixologists, and beverage consultants to showcase Dad's Hack in innovative low-sugar mocktail/cocktail serves.
- Create and lead a Bartender & Brand Ambassador Program to build advocacy, brand education, and product trials in key markets.
- Execute training, menu placements, and promotional activities to ensure brand visibility and staff engagement.
- Conduct regular market visits and trade activations to track brand performance and gather insights.
- Collaborate with the marketing team to plan events, brand collaborations, and category storytelling initiatives.
- Monitor industry trends, competitor activities, and emerging opportunities within the on-premise beverage space.
- Support sales forecasting, account management, and reporting to align with business growth targets.
Ideal Candidate Profile
- Min 35 years of sales or business development experience in the beverage industry (mocktails, tonic, beer, or syrups).
- Strong network in HORECA, especially among premium bars, cafs, hotels, and microbreweries.
- Established connections with bartenders, beverage managers, and bar programs is a strong plus.
- Background in hospitality management
- Entrepreneurial, energetic, and passionate about better-for-you beverages and modern bar culture.
- Excellent communication, relationship-building, and negotiation skills.
- Comfortable with travel and hands-on fieldwork across markets.
Why Join Us
- Be part of an emerging beverage brand redefining how India drinks.
- Work directly with the founders to shape the next category in functional drinks.
- Lead exciting initiatives like the bartender network and brand ambassador program.
- Competitive compensation with performance-linked incentives and growth opportunities.
