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MAITYS

Business Development Manager (FranchiseExpansion & Healthcare Partnerships)

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Job Description

About MAITYS:

MAITYS is a fast-growing eldercare service provider committed to delivering high-quality homecare,

emergency response, health monitoring, and convenience services for seniors. We work through

strong franchise networks and healthcare partnerships to ensure elders receive reliable,

compassionate, and accessible care across India.

Our mission is to build a connected ecosystem for seniors, ensuring safety, dignity, and

independence at every stage of life. More details - http://www.maitys.in

You'll enjoy this role if you are:

  • Passionate about contributing to the eldercare sector.
  • Driven by a performance and target-oriented mindset.
  • Comfortable working in a high-growth, fast-paced startup environment.
  • A strong communicator who builds relationships easily across levels.
  • A collaborator who believes in ownership, accountability, and teamwork.
  • Adaptable and open to exploring new business opportunities.

Your Day-to-Day Responsibilities:

1. Franchise Expansion (Primary KRAs)-

  • Identify, approach, and onboard potential franchise partners in assigned territories.
  • Conduct franchise presentations, negotiate terms, and close franchise agreements.
  • Ensure franchise owners understand MAITYS service model, revenue structure, andoperational guidelines.
  • Conduct territory mapping and identify high-potential markets for expansion.

2. Revenue Generation & Target Achievement-

  • Drive monthly and quarterly revenue through franchise performance, hospital partnerships,and B2B tie-ups.
  • Monitor daily sales activities, track conversions, and ensure 100% follow-up on all leads.
  • Work closely with franchise partners to improve productivity, quality, and businessoutcomes.
  • Achieve individual and regional sales targets as communicated by management.

3. Hospital Partnerships & Doctor Tie-Ups-

  • Build and maintain strategic business alliances with hospitals, clinics, specialists, andhealthcare institutions.
  • Activate referral channels with doctors, discharge planners, physiotherapists, and medicalofficers.
  • Promote MAITYS subscription plans and eldercare services directly to hospitals and medicalprofessionals.
  • Conduct presentations, service demos, and awareness sessions inside hospitals.
  • Identify new partnership opportunities that directly contribute to lead flow and revenue.

4. Lead Generation & Networking-

  • Proactively generate leads through medical networks, on-ground visits, camps, andinstitutional outreach.
  • Collaborate with franchise partners to strengthen local networks and increase brandvisibility.
  • Build relationships with key stakeholders hospital management, senior doctors, NGOs,corporate HR teams, etc.

5. Training & Support-

  • Train franchise partners and their teams on MAITYS services, sales pitch, and referral generation model.
  • Support onboarding of new partners and ensure proper alignment with MAITYS processesand compliance.

6. Reporting & Performance Monitoring

  • Prepare daily, weekly, and monthly reports on revenue, lead funnel, visits, franchiseperformance, and closures.
  • Track KPIs such as lead generation, conversion percentage, partnerships activated, andrevenue achieved.
  • Highlight risks, escalations, or support required for faster business growth.

You'll be successful in this role if you have:

  • Proven experience in business development, franchise acquisition, or healthcarepartnerships.
  • Strong negotiation and closure skills with a revenue-first mindset.
  • A solid network within hospitals, doctors, or healthcare institutions (preferred).
  • Excellent communication, presentation & relationship-management skills.
  • Ability to work independently with accountability and data-driven decision-making.
  • Self-motivation, discipline, and confidence in field-based work.
  • Proficiency in MS Office, CRM usage, and reporting tools.

Qualification & Experience:

  • Bachelor's degree in business, Healthcare, Marketing, or a related field.
  • 3 to 5 years of experience in Sales, Business Development, or Healthcare RelationshipManagement.
  • Experience in franchise development or eldercare/healthcare industry is an addedadvantage.

Benefits:

  • Competitive salary with performance-driven incentives.
  • Opportunity to work in a high-growth sector with strong impact.
  • Travel allowances, performance bonuses, and rewards.
  • Supportive leadership and career growth opportunities.

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About Company

Job ID: 136346327