Business Development Manager

Hospital Marketing Executive / Business Development Executive
Job Summary

We are looking for a Hospital Marketing Executive to strengthen the hospital's presence through doctor relationship management, community outreach, and business development initiatives. The role focuses on promoting the hospital's clinical services, expanding referral networks, and increasing patient footfall by building strong relationships with healthcare professionals, organizations, and the local community.

This position is ideal for candidates with experience in hospital marketing, healthcare business development, pharmaceutical field work, or diagnostic centre marketing.

Key ResponsibilitiesBusiness Development & Relationship Management

• Visit doctors clinics, nursing homes, corporate offices, and healthcare organizations to promote the hospital's specialties and services.
• Build and maintain strong professional relationships with referring doctors and healthcare partners.
• Identify opportunities to increase patient referrals and strengthen the hospital's referral network.
• Coordinate with hospital consultants and department heads to promote specialty services effectively.

Brand Promotion & Community Outreach

• Organize health camps, awareness programs, CMEs, seminars, and community engagement activities.
• Represent the hospital at local healthcare events and networking opportunities.
• Ensure consistent communication of the hospital's services and achievements across all promotional activities.
• Assist in planning and executing hospital branding initiatives and promotional campaigns.

Market Intelligence

• Monitor competitor hospitals, healthcare facilities, and market trends.
• Identify new business opportunities and potential partnerships.
• Provide regular feedback from the field to support marketing and management decisions.

Qualifications & Skills

Education

• Bachelor's Degree (Preferred)

Experience

• 2–3 years of experience in hospital marketing, healthcare business development, pharmaceutical marketing, diagnostic centre marketing, or a similar field-based healthcare role.

Skills

• Good understanding of hospital services and referral marketing.
• Strong interpersonal, networking, and relationship-building skills.
• Excellent communication skills in Hindi and English.
• Self-motivated with the ability to work independently and meet outreach targets.

Job Type

• Full-time

Work Location

• In person