Business Development Manager- Digital Marketing & Outreach

About SSSi

SSSi is a trusted academic services provider with two core business verticals Online Tutoring and Academic Mentorship for International Students.

We provide end-to-end academic support through a 360-degree service model that includes academic writing training, coursework assistance, proofreading, referencing, and personalized mentorship. Our mission is to help students worldwide succeed academically with trusted, quality-driven support.

As we scale our Academic Mentorship vertical globally, we are looking for a Business Development Manager who will drive the exploration of new business opportunities by researching potential markets, identifying growth areas, and developing strategies for market entry and revenue generation, along with specializing in Digital Marketing, Student Outreach, and Partnership Development to help us grow.

Role Overview

As the Business Development Manager – Digital Marketing & Outreach, you will be responsible for spearheading our global expansion efforts through end-to-end marketing execution, student community outreach, and partnership development. You'll lead digital campaigns, generate leads, engage with student groups, and build collaborations with international/local vendors to expand our reach and impact.

You will also drive the exploration of new business opportunities by researching potential markets, identifying growth areas, and developing strategies for market entry and revenue generation.

You will also work closely with the sales team to understand student psychology, adapt messaging, and align campaigns with real-time academic needs—driving both short-term results and long-term brand growth.

This is a dynamic, hands-on role for a growth-focused professional who thrives in a performance-driven environment and wants to create global impact from the ground up.

Key Responsibility Areas (KRAs):

1. New Business Development 

• Research new business opportunities, identify potential markets, and explore new business ideas aligned with company goals. 

• Plan market entry strategies and evaluate feasibility for new business segments or services. 

• Develop and propose revenue generation approaches for new initiatives and expansion areas.

2. Lead Generation & Funnel Management

• Drive consistent daily lead generation (5–6 qualified leads/day) through paid campaigns, influencer outreach, and student community engagement.

• Analyze lead performance, segment behavior, and improve conversion across touchpoints.

3. International Student Community Engagement

• Actively participate in international student forums and communities on platforms such as Facebook, Reddit, Telegram, WhatsApp, etc.

• Build brand awareness through helpful engagement, content sharing, and referral-building initiatives.

4. Offline & Influencer Marketing

• Plan offline strategies such as campus marketing, poster campaigns, info sessions, and printed material distribution—executed via local student partners or collaborators.

• Onboard and manage influencers and micro-creators in student-focused spaces to strengthen brand trust and reach.

5. Global Partnerships & Vendor Collaboration

• Identify and build partnerships with international/local vendors, education agents, campus clubs, or promotional partners to support outreach and lead generation.

• Manage partnership onboarding, relationship development, and performance monitoring.

• Collaborate with these partners to co-execute offline and online promotions efficiently across global regions.

6. Analytics, Reporting & Strategic Growth

• Deliver structured weekly performance reports with insights on ad campaigns, community response, lead quality, and partner activity.

• Contribute to strategy building with data-backed suggestions for channel expansion, messaging improvements, and budget planning.

• Participate in long-term growth strategy and support team building as performance milestones are met.

7. Digital Marketing & Campaign Execution

• Plan, run, and optimize full-funnel performance campaigns across Google, Meta (Facebook/Instagram), LinkedIn, and other relevant channels.

• Manage all elements of the campaign lifecycle, including copywriting, creative briefing, landing pages, budget allocation, and reporting.

• Continuously experiment with ad formats, targeting, A/B testing, and funnel tweaks to maximize ROI and lead quality.

Key Performance Indicators (KPIs):

• Qualified Leads: 5–6 leads/day from international student audiences.

• Campaign Performance: Positive ROI, low CPL, high engagement rate.

• Community Growth: Increase in active student community presence and referrals.

• Vendor Partnerships: Onboarding and managing a network of reliable international/local outreach partners.

• Reporting Accuracy: Weekly insight-driven reports submitted on time with optimization suggestions.

What We're Looking For:

• 3-5 years of experience in digital marketing, business development, or education marketing, preferably with international exposure.

• Proven success in running performance ad campaigns (Google, Meta, LinkedIn, etc.).

• Experience in partnership building with external vendors or outreach agencies.

• Familiarity with student behavior, academic services marketing, and global education trends.

• Proficient in using analytics tools (Google Analytics, Ads Manager, CRM platforms).

• Strong communication, copywriting, and relationship-building skills.

• Creative mindset with strong execution capabilities.

• Willingness to work full-time from our India office (no remote option).