Business Development Manager

Business Development Manager

Experience: 4–7 Years

Industry: Creative Marketing Agency

About Us:

Cranberry Design Studio is a Pune-based creative marketing agency working with clients across India, and international markets.

ROLE OVERVIEW:

The Business Development Manager will generate new business by sourcing qualified leads, conducting sales meetings, preparing proposals, closing deals, and coordinating project handovers.

KEY RESPONSIBILITIES:

LEAD GENERATION:

• Research target companies and identify decision-makers in Marketing and HR.
• Source leads through LinkedIn, Google, Fundoodata, events, referrals, and email outreach.
• Build and maintain the prospect database with contact details, lead source, and lead stage.
• Maintain and update all lead activity in the CRM.
• Reach out to existing contacts with new services, offers, and relevant campaigns.

LEAD QUALIFICATION:

• Research prospects before every sales meeting.
• Qualify leads using BANT — Budget, Authority, Need, and Timeline.
• Identify decision-makers, requirements, budgets, and timelines.
• Update qualification details and next steps in the CRM.

SALES & CLOSING:

• Conduct sales calls and meetings with qualified prospects.
• Present Cranberry's creative and digital marketing services, case studies, and results.
• Recommend services based on the client's requirements.
• Prepare proposals, presentations, and quotations with the internal team.
• Present proposals and negotiate commercials within approved guidelines.
• Follow up on proposals and close deals.
• Identify upselling and recurring business opportunities.

CLIENT & INTERNAL COORDINATION:

• Document key discussions and decisions through email.
• Coordinate with the Accounts team through contract and payment closure.
• Coordinate with the Operations team after deal closure.
• Hand over the confirmed project with complete scope, commercials, timelines, and client requirements.

SALES ASSETS:

• Create and update case studies, presentations, proposal templates, and quotation templates.
• Organize sales assets by service/offer in Google Drive.
• Keep sales materials updated with new services, projects, and results.

Location: Pune, Maharashtra

Work Mode: Work From Office